Google is penalizing websites that have unnatural links.
Natural Anchor Text is One of the Keys to Link Building – One thing Penguin is looking for is unnatural anchor text. To have anchor text that is natural looking, you have to vary your text. Use the actual keywords you are targeting no more than 50% of the time. Vary your link building text by using your “domain name”, more “long tail keywords”, longer sentences with your keyword in it, just general terms such as “read more” or “click here”. I think you get the idea.
Make a list………
I make up a quick check off list of anchor text that I what to use on a site. I list my keywords then under the keywords I put other varied terms. This is a reminder to me to vary my anchor text when link building.
Link Building Tips Using Anchor Text
Find High Quality Links - of course they are harder to get but worth so much more. Make sure your links a re relevant to your site. We discuss this later on.
Watch the Outbound Links - when I see a page with a lot of outbound links. I stay away. The page has to share the “link juice” with all those other links. How much juice are you getting from them?
The Number of Links Needed – a simple way to put it, you will need more links than the top site on the page to knock them out. This is not always the case. I have moved ahead of a site with a lot more links. I assumed my SEO was better. Just remember that sites will be making strong efforts to retake the lead. Keep link building.
Link to different pages - If you are writing articles, making comments and joining in forum discussions then you can control your link building. Links coming into your site need to go to different pages, not just your home page. See out post on ‘deep linking’
Another Area is the Link Mix - look for different areas to get your links from. Comments, forums, social media, article writing, link partners, your own site, can all add link juice if done naturally.
Check Your Links – It is important to make sure your links are found by Google. Many marketers believe that as soon as they create a link, Google will find it. Google’s bots don’t get to every site every day. To check out if your link building article has been discovered, make sure you check out the URL the publisher sends you for the article. If you don’t see it after a couple of days, Google may not have discovered it yet. You can use a free service to ping it. Contact the publisher.
Tip: Google checks out the social sites like Facebook everyday.
Don’t Sweat the “no follow” Links - search engines normally don’t share the juice from the “no follow” style of links. This is okay. Again we are working on looking natural. You need some no follow links to look natural for Google. The most common no follow link are comments on sites. With comments you might not get the juice but you can get some free traffic if you make a quality comment. So read the article, make a good comment and have your url in your signature.
Deep Linking - a good way to have Google see your links as natural is to use deep links. If you have heard or use deep linking make sure you check out some articles on the subject.
STEP SEVEN CONTINUES with DEEP LINKING
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