SEO Experts agree when you use a online keyword tool to research a keyword phrase to market your business, and you pick the wrong phrase – you won’t make as much money!
Proper Use of the Adwords Online Keyword Tool
As a SEO Keyword Expert, I see lot of sites that are doomed in the beginning because the developer did an improper keyword research with a online keyword tool.
You must use or know the proper filter settings on any online keyword tool that you are using to gather data. Some are preset but make sure you know how it is set before you use the information.
Can you LOSE money marketing yourself with the wrong Google keywords?
Losing money would be an virtual certainty if a marketer chose a generic or broad keyword. The World Wide Web has changed. Most beginners are starting out using the AdWords free online keyword tool. This is not a bad thing. But the beginner needs to make sure they have online keyword tool is set on the “exact match setting” to get a targeted Google keyword search. With the continued growth and competition on the Internet, marketer’s need to focus on exact, precise keyword terms.
Getting to Know the Google Online Keyword Tool “Match Filters”
First, make sure you have registered with the AdWords free keyword tool. It is very easy so I am not going to go into it here. There are three keyword match settings you need to be concerned with: “broad”, “exact” and “phrase”. We will use examples to discuss the differences.
A generic “broad match” online keyword tool term would be “shoes”. By using this broad match term, your competition would be huge when it comes to ranking for this term. Under this broad keyword you will have terms like horse shoes, brake shoes, football shoes, track shoes, running shoes, etc. This term is just too broad or generic to rank well.
RULE ONE: It is difficult to have a high Google ranking, when using a “broad match” key word tool term. “Exact Match” only!
Using the [Exact Match] online keyword tool setting.
Clicking the “exact match” when doing a online keyword tool research will force you to focus or target your strongest niche. Focusing and grouping is a must in today’s market. There are too many sites out there to compete against, you must…focus…focus…target…target with your online keyword tool.
Setting up the [Exact Match] local search volume
If you have never used the AdWords Google free keyword tools match type setting, look on the left side for “match types” and de-click “broad” and click [exact]. Many times a popup page from Google is covering the match types. Look hard and you will see the top of it. Click to get rid of pop up page.
Looking at the shoes example, you would have more success on Google by trying to rank for a more targeted keyword niche such as shoe manufacture, shoe repair, ballerina shoes, hiking shoes, running shoes or therapeutic shoes depending on your niche than the broad term “shoes”
If your website shows up every time someone searches for any of the things that you don’t sell, chances are pretty good that they are going to click on your website and click right off. Google now tracks the bounce rate which can work against you if the rate is too high.
For retailers and other businesses, the best SEO Google advice would be, “learn how to use the free AdWords online keyword tool to choose the right Google keywords for your actual business, product or niche and not just for high search traffic.”
Set Proper Filter Settings for the Most Useful Information
For accurate keyword analysis you need to set the proper filter settings for the online keyword tool. Your SEO Google and site marketing will be easier if you get the right keywords right away from the online keyword tool. Don’t be in a big hurry here. Life will be easier later if you take your time to find unique niche keywords. We will go into further detail on the Google online keyword tool in our next post.
You need to find “targeted exact keywords” or “long tail key word phrases” to market your site. Long tail phrases have a minimum of three terms in it.
When looking at the results of your online keyword tool research, you need to think of how real customers are thinking when they are doing a keyword search.
They aren’t going to just type “shoes” at all. This search would have way too many results for them. Rather, they’re going to type in something specific like “trail running shoes” or “football shoes”. They are trying to fill a need they have with the search phrase they choose. These phrases are the targeted or long tail keywords you will be looking for. Maybe they will even type in buyer intent keywords such as ”buy football shoes” or “buy nike football shoes”
You need to try to take a closer look at the type of people who will be coming to your store or site. Look at all of the different ways or keywords they might use to look for your product on the search engines. And that means maybe forgetting one-word or two-word keywords all together.
You can explore the “phrase match” section of the keyword tools. If you do, make sure you use the “exact match” setting search volume as it is more accurate than the phrase match for most keyword tools.
The longer the phrase the searcher types into their online keyword tool the closer they are getting to actually buying or solving a problem. These are also known as “long tail” or “buyer keywords.” What I like to call the “MONEY WORDS” We will discuss these important keywords in upcoming posts.
There are lots of different ways that people tend to refer to the same thing. If you’re dealing in running shoes, people can search for “running gear”, “runners”, “nikes”, “sneakers“ or any number of other words.
No one site can be everything to everyone. You need to use your online keyword tools to find the best words for your purpose or niche. The Google Adwords free keyword tool is a multi-all in one power tool if set up-right. This being said I always double check the selected keyword volume against other keyword tools. I have found the volume on the Google Adwords online keyword tool is not always accurate and the keyword listing is missing recent keywords.
I like to use as my double check Keyword Optimizer Pro free version and a pay for tool called Keyword Elite 2.0 When I combine the results from these tools with Google’s online keyword tool, I get a larger, unique list of keywords. I also use the Free Version of Traffic Travis as a double check but mainly, I use this as my competition strength checker.
Oh, and don’t forget that lots of people can end up spelling words
incorrectly. Just because people like to spell them as “footwares”,” nikeys” or “sneekars”, doesn’t mean you don’t want to do business with them.
RULE TWO: Group similar keywords into categories. All the keywords need to be relevant to the category it is grouped in. Also group by search volume–high to low.
For each keyword that you actually are seriously considering, you should type them into the normal keyword tools search engine yourself to see what kind of results come up. Check out the competing sites with a quick visual look. Open the sites up and look at page titles for more keyword ideas. Remember you are always doing keyword research.
Here is a introductory video for Google Keyword Tools Adwords Search. I strongly suggest you review this video…
Later on we will use the URL search keyword tools that Traffic Travis supplies to find out what keywords your competition is using, and take a hint from them.
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- Google Keywords Tool | Set-up: You will learn how to set Adwords Google keyword tool to [exact matches] or “phrase matches”.
- How Many Google AdWords Keywords Do I Need?: The number of Google AdWords keywords you need really depends on your niche, SEO competition and the number of articles…
Copyright 2011 Google Keyword Research Tool and Keyword Tools
PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN