Online Keyword Tool | Proper Use of Free Tool

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Posted on March 4, 2013 by John Arend

Welcome to Our Online Keyword Tool Area

SEO Experts agree when you use a online keyword tool to research a keyword phrase to market your business, and you pick the wrong phrase – you won’t make as much money!

Proper Use of the Adwords Online Keyword Tool

As a SEO Keyword Expert, I see lot of sites that are doomed in the beginning because the developer did an improper keyword research with a online keyword tool.

You must use or know the proper filter settings on any online keyword tool that you are using to gather data. Some are preset but make sure you know how it is set before you use the information.

Can you LOSE money marketing yourself with the wrong Google keywords?

Losing money would be an virtual certainty if a marketer chose a generic or broad keyword. The World Wide Web has changed. Most beginners are starting out using the AdWords free online keyword tool. This is not a bad thing. But the beginner needs to make sure they have online keyword tool is set on the “exact match setting” to get a targeted Google keyword search. With the continued growth and competition on the Internet, marketer’s need to focus on exact, precise keyword terms.

Getting to Know the Google Online Keyword Tool “Match Filters”

First, make sure you have registered with the AdWords free keyword tool. It is very easy so I am not going to go into it here. There are three keyword match settings you need to be concerned with: “broad”, “exact” and “phrase”. We will use examples to discuss the differences.

Broad Match

A generic “broad match” online keyword tool term would be “shoes”. By using this broad match term, your competition would be huge when it comes to ranking for this term. Under this broad keyword you will have terms like horse shoes, brake shoes, football shoes, track shoes, running shoes, etc. This term is just too broad or generic to rank well.

RULE ONE: It is difficult to have a high Google ranking, when using a “broad match” key word tool term. “Exact Match” only!

Using the [Exact Match] online keyword tool setting.

Clicking the “exact match” when doing a online keyword tool research will force you to focus or target your strongest niche. Focusing and grouping is a must in today’s market. There are too many sites out there to compete against, you must…focus…focus…target…target with your online keyword tool.

Setting up the [Exact Match] local search volume

If you have never used the AdWords Google free keyword tools match type setting, look on the left side for “match types” and de-click “broad” and click [exact]. Many times a popup page from Google is covering the match types. Look hard and you will see the top of it. Click to get rid of pop up page.

Looking at the shoes example, you would have more success on Google by trying to rank for a more targeted keyword niche such as shoe manufacture, shoe repair, ballerina shoes, hiking shoes, running shoes or therapeutic shoes depending on your niche than the broad term “shoes”

If your website shows up every time someone searches for any of the things that you don’t sell, chances are pretty good that they are going to click on your website and click right off. Google now tracks the bounce rate which can work against you if the rate is too high.

For retailers and other businesses, the best SEO Google advice would be, “learn how to use the free AdWords online keyword tool to choose the right Google keywords for your actual business, product or niche and not just for high search traffic.”

Set Proper Filter Settings for the Most Useful Information

For accurate keyword analysis you need to set the proper filter settings for the online keyword tool. Your SEO Google and site marketing will be easier if you get the right keywords right away from the online keyword tool. Don’t be in a big hurry here. Life will be easier later if you take your time to find unique niche keywords. We will go into further detail on the Google online keyword tool in our next post.

You need to find “targeted exact keywords” or “long tail key word phrases” to market your site. Long tail phrases have a minimum of three terms in it.

“Phrase Match”

When looking at the results of your online keyword tool research, you need to think of how real customers are thinking when they are doing a keyword search.

They aren’t going to just type “shoes” at all. This search would have way too many results for them. Rather, they’re going to type in something specific like “trail running shoes” or “football shoes”. They are trying to fill a need they have with the search phrase they choose. These phrases are the targeted or long tail keywords you will be looking for. Maybe they will even type in buyer intent keywords such as ”buy football shoes” or “buy nike football shoes”

You need to try to take a closer look at the type of people who will be coming to your store or site. Look at all of the different ways or keywords they might use to look for your product on the search engines. And that means maybe forgetting one-word or two-word keywords all together.

You can explore the “phrase match” section of the keyword tools. If you do, make sure you use the “exact match” setting search volume as it is more accurate than the phrase match for most keyword tools.

The longer the phrase the searcher types into their online keyword tool the closer they are getting to actually buying or solving a problem. These are also known as “long tail” or “buyer keywords.” What I like to call the “MONEY WORDS” We will discuss these important keywords in upcoming posts.

There are lots of different ways that people tend to refer to the same thing. If you’re dealing in running shoes, people can search for “running gear”, “runners”, “nikes”, “sneakers“ or any number of other words.

No one site can be everything to everyone. You need to use your online keyword tools to find the best words for your purpose or niche. The Google Adwords free keyword tool is a multi-all in one power tool if set up-right. This being said I always double check the selected keyword volume against other keyword tools. I have found the volume on the Google Adwords online keyword tool is not always accurate and the keyword listing is missing recent keywords.

I like to use as my double check Keyword Optimizer Pro free version and a pay for tool called Keyword Elite 2.0 When I combine the results from these tools with Google’s online keyword tool, I get a larger, unique list of keywords. I also use the Free Version of Traffic Travis as a double check but mainly, I use this as my competition strength checker.

Oh, and don’t forget that lots of people can end up spelling words
incorrectly. Just because people like to spell them as “footwares”,” nikeys” or “sneekars”, doesn’t mean you don’t want to do business with them.

RULE TWO: Group similar keywords into categories. All the keywords need to be relevant to the category it is grouped in. Also group by search volume–high to low.

For each keyword that you actually are seriously considering, you should type them into the normal keyword tools search engine yourself to see what kind of results come up. Check out the competing sites with a quick visual look. Open the sites up and look at page titles for more keyword ideas. Remember you are always doing keyword research.

Here is a introductory video for Google Keyword Tools Adwords Search. I strongly suggest you review this video…

Later on we will use the URL search keyword tools that Traffic Travis supplies to find out what keywords your competition is using, and take a hint from them.

CONTINUE with STEP ONE and go to Google Keyword Tools | Proper Set-Up. Let’s find the best keywords for you!

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Website SEO Analysis | A Free SEO Tool

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Posted on February 26, 2013 by John Arend

Website SEO Analysis with Traffic Travis

Traffic Travis is a Website SEO Analysis tool designed to help online businesses boost their website traffic.

It is a free SEO tool for search engine optimization (seo website analysis), pay-per-click monitoring and general market research features such as a keyword tool. I use it sometimes as one of my double checks for the Google Adwords Search tool results.

One of the biggest assets of Traffic Travis is the ability to rate the SEO strength of your site or the competition’s site for your keywords.

I recommend you start out with the Free Version of Traffic Travis to start with.

Make sure you read all the way to the bottom of this page to learn how to use the website SEO analysis section

How You Can Benefit from Traffic Travis:

Provides a Website SEO Analysis tool which examines the important on-page SEO parts of your site page and returns an “free Google website SEO analysis score” for the page, as well as suggestions for improving the page from an website SEO analysis perspective.
Provides a simple, free Google website SEO analysis of the competitor’s SEO performance of their site. This website SEO analysis gives you a idea on how hard it will be to rank on the first page for your Google keywords.
Shows where your site is ranking in the search engines for your important keywords, so you can see at a glance rather than crawling through pages of search engine listings. Traffic Travis will even keep track of your previous positions so you can see whether your site is moving up or down over time.
See who is linking to you. Traffic Travis finds your backlinks and displays all sorts of interesting information about the sites that are linking to you, including the anchor text of the link. Backlinks are a strong element of a Website SEO Analysis.
Traffic Travis then gives you some nice summaries so you can see all the important information at a glance. This is really useful for researching your competitors’ sites as well… by looking at their anchor text (and the anchor text summary) you can see where they’re focusing their backlink efforts.
All the Google website SEO analysis and keyword tools are found in the one piece of software, so it’s no longer necessary to find and visit a multitude of SEO websites to analyze your website.

Traffic Travis Free Version is a good place for you to start your Website SEO Analysis. It is not as complete as the pro version which means it has some limits on the project information.

Professional Version – More than a Website SEO Analysis for the Professional

The Professional Version of Traffic Travis offers a lot more power if you are looking at doing website development full-time. I started out with the Free Version and within a month I could see the value of the Pro Version.

If this interests you then check out the Professional Version

Using Traffic Travis Website SEO Analysis Tool

Once you have your copy of Traffic Travis, click on SEO tab. Then click competition for the Website SEO Analysis. (I suggest you watch the tutorial and become familiar with Traffic Travis.) When you are ready, type in your higher volume exact match Google keywords into the search space. (I like to type in five at a time) Make sure you are set to the Google search engine. CLICK FETCH. Traffic Travis will analyze the websites using those Google keywords and rate the difficulty of your chances of breaking onto the first page for that keyword. Make notation of the Google keywords with its Traffic Travis “difficulty” rating on your paper list or excel spreadsheet. Click the report button and make a notation of the top 5 web addresses for each main Google keyword. You may want to analyze these sites later. (great way to find other keywords to use) Once you have ran the SEO website analysis and recorded the ratings, you will need to examine the Google keywords list and find the words that are rated “Relatively Easy.”

Examine your list of keywords that you ran through the Website SEO Analysis tool. At first, you want to look at only the keywords with a “Relatively Easy” rating. Make yourself a shorter list with the primary higher volume keywords first. Record the exact search volume and CPC from AdWords. You need to check out the exact keywords with a “Relatively Easy” rating for the possibility of using one of them as our exact targeted keyword URL, if they are still available.

Think about it! What could be better than having a person do a Google keywords search and the keyword phrase is your URL. How do you think you would rank? Just make sure you use the exact Google keywords the way it was entered by searchers.

You also want to look at some of the higher volume “Relatively Easy” rating keywords for use as page titles for your content. Remember the shopping list, well this is what the people doing the searches on the Internet are looking for. You have the opportunity to supply their need with your content and products. These are targeted keywords. Supply the information they are looking for and SEO optimize your pages for that keyword info.

Google Keywords Tip: Before I decide which Google keywords to use for a URL (article coming up) I go to the Google search engine and do a normal search with each keyword that the Website SEO Analysis gave a rating of “Relativity Easy”. I want to see if there is paid advertising for that keyword. Again, I have learned to double check Google Adwords CPC. If people are actually paying for a Google keywords then it is telling me it is a valuable Google keyword. I make note of how many ads for each keyword.

Click Here to Learn More About the Power of Traffic Travis

Quick Review

You have built your list of targeted keywords or phrases.
You have recorded search volume and CPC
You have run the primary keywords through the Traffic Travis free Google Website SEO Analysis looking for “relatively easy” ratings
Made a list of the best 2 or 3 phrases to use as a URL with a bigger list of lower search volume, relatively rated keywords for articles.

Google SEO Website Analysis Tip: Depending on your niche you may not found keywords with higher search volume and a relatively easy rating. You may have to go with medium difficulty rating for your primary keywords.

CONTINUE ON WITH STEP TWO by clicking Free Analysis SEO Tool designed for WordPress

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Website Content Writing Mistakes

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Posted on February 16, 2013 by John Arend

Website Content Writing

We have all heard that quality website content writing is a proven and effective way to attract and engage your target audience. Problem is that many of the articles out there have website content writing mistakes that hold it back. Lets take a look at some of the most common website content writing mistakes we see out there.

Spelling and Grammar

Some times I get in a zone when I am doing my website content writing. This is when a lot of my website content writing mistakes are made. I am afraid to stop and fix the writing mistakes because I do not want lose my train of thought. Most of us learned in school that we must proof read your writing and it is still true today. Better yet, have someone else proof read your article. When I am looking for spelling errors I look at sentences backwards, one word at a time. The misspelled words pop out at me.

Yes, I use spell check but I am always surprised how many misspelled words I find using this technique after using spell check. I normally run my website content writing through spell check three or four times before publishing.

Creating Relevant Website Content and Word Count

Your website content writing is going to be an ongoing project. You need to keep your site fresh by writing relevant website content. If you make your website content article too long you may find yourself running out of subjects to write about. I have also found that most readers don’t have the time to read a super long article. Trouble is, if you make it too short you may not get ranked by Google. I wish I had the magic formula for the perfect website content writing length.

Ever niche is a little different. I keep track of my word count and try winding up with a article around 500 – 900 words. If you go way over, (over 1000) re-read and do some cutting trying to get back closer to 800 words. Make sure it flows for the human reader and is not too long. Watch your word count.

Posting Duplicate Content

With the article directories taking a major hit, the new emphasis is for original website content writing of articles. If you want to post your article in more than one place then you need to re-write it. You can use a tool I use for re-writing my articles. It is called Rapid Rewriter. I like to post longer original content that I have written myself on my own site. I then re-write it using Rapid Rewriter to post on other sites. I make the original website content writing shorter before I rewrite it. I use deep linking techniques as a buffer for my articles. I always make sure I read the article after spinning. You will find that this is very necessary because it will not flow correctly. My goal is to rewrite about 50% of the words in the article. You can move words around in sentences to help the flow. MAKE SURE you change the title. If possible even change the keywords.

Optimizing Your Article

I have found that my website content writing of articles get published 99.5% of the time. Why? The original content was relevant and on topic. Again I re-read the article for flow. I then do a cut and paste to my WordPress post area where I have the SEOPressor plugin loaded. I run the on-page SEO software. The software makes suggestions on how to improve and optimize the article to get a higher SEO score. I then post the article.

Proper Anchor Text Links

You need to vary your anchor text you are using in your website content writing. Yes, you want your keywords but add some other words to give variety. Use some longer tail keywords. People like to be told what to do so even put a click here now and again all by itself. Now the whole idea of website content writing is to get relevant backlinks to your site. If you write good articles you will also get some traffic from the article. It doesn’t hurt to add a “About the Author” byline that includes a link back to your site.

CONTINUUE STEP FIVE – CLICK for Optimize Google Meta Tags

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Deep Linking for Sales

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Posted on February 15, 2013 by John Arend

What is Deep Linking?

Deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or homepage. Deep linking is a simple way to improve your rank results for your website. Deep linking will help you increase your conversion rate and improve the experience for visitors by allowing them easy access to the relevant information that they are seeking.

The problem with most generic linking is, it takes the user to a homepage. Most sites have a message they would like to share with the visitor. We all know that SEO experts recommend that you use targeted keywords. Then shouldn’t we use deep linking to direct the targeted visitor to a target information and conversation page to solve their problem?

Why Should You Deep Link?

It has been shown that most marketers have problems getting a visitor from a homepage to a product page. This is responsible for around 30% of failures in getting a site visitor to purchase a product. By deep linking to a specific product page, an marketer is able to eliminate most problems associated with navigating their website for the user. With deep linking you can take your visitor directly to the information that they are seeking. These targeted visitors from search engines are strong potential customers. Getting the user to the relevant informational page can real increase the chances of converting the visitor into a sale.

If you only link to the homepage, you are forcing the visitor to make several more clicks to find the product that they want. Most won’t do it. So, it is far better to make it easy for the visitor and send them directly or very close to the product page.

When developing your deep linking strategies for SEO remember that the user may not have seen the information on your previous pages. You can use the “nonindex” meta tag for pages that you don’t want your back door user visiting on their own if you prefer. I just make sure they have links on the backdoor page to my money pages.

Deep Linking Internal Pages

Experienced marketers that understand link building know that it all starts with linking internal pages. You link internal pages to other internal pages…and you get other sites to link to those internal pages. But few of them actually understand that the tactics of deep linking can reduce visitor bounce rate while improving page views, time on your site and even subscriber numbers.

Lets say you have a fairly established site out there with 100 anchor text links. 70% of your links are going to your homepage. 30% of your anchor text links are going to the rest of your pages and posts. The problem with this is, you have only one homepage and a lot more deeper internal pages. If your homepage is like most, it supplies a message and some information about what you offer. It may not provide the direct information the searcher is looking for but would take some more reading and another click or two. Many will bounce off your site before then.

If they don’t read and click, then they will never land on your internal pages. They feel that they are not getting the relevant content they are looking for. They abandon the homepage and your bounce rate goes up.

As more and more deep links for SEO are developed, users will learn to use them more to locate specific products or solutions rather than starting at the home page. So doesn’t it make sense we reverse the ratio and have 70% of our anchor text developed for deep linking.

Sending a user to a deep page will offer them more specific targeted information for their search than the homepage. Your homepage can not rank for every keyword you optimize. That is why we have other pages.

Why Deep Linking is Important

Raise the Google Authority of the Entire Site. Let’s say your goal was to optimize and send traffic to your homepage. (don’t do this) If all the stars aligned right, you might have a homepage with a really high Google authority ranking. The rest of your pages would not have good ranking at all. When Google’s search engine crawls your entire site the poor-authority pages would drag down your homepage authority rank. Deep linking for SEO can help you increase your entire site’s authority rank.
Increase Your Site’s Relevancy. I think you can agree that you can not optimize your homepage for every single keyword phrase. If you tried the homepage would be very large in content or very small with very limited keywords. A site of any size at all will need to use internal pages. When a published page contains targeted relevant keywords in it’s meta data (URL, title tag, image Alt) and the body content, the search engines will crawl that page. The search engine indexes each page based upon the optimized relevant keywords on that page. The keyword is relevant for that page and if you deep link to it with a keyword-rich anchor text from another established page Google will consider the relevancy, share the link juice and rank it accordingly.
Increase Your Site’s Overall Visibility. If you have a large site you need good navigational skills like deep linking to help the user and search engine. Deep links from your internal pages and of course other sites give a path for the search engines to follow to the deeper pages and index.

Do Links to Deep Pages Give Juice to Home Page?

Sending lots of traffic to your home page with anchor text is not a good SEO strategy for most websites. Your homepage anchor link rate should be 30%. Your internal link page ratio should be 70%. Deep linking is the method to help you accomplish that. When writing guest posts make sure you use deep linking for the deeper articles on your site. Take your visitor to the information they need.

The wonderful thing about deep linking is that it will raise the authority, relevancy and visibility of your website in all the search engines. The most important factor is deep linking will drive your visitors to relevant pages that satisfy their goal and needs. This should reduce your bounce rate and increase the chances that they will become a more dedicated reader.

Deep linking will add juice to the linked page and any other pages within that silo. As the other siloed pages get more juice they will share it with other pages within the silo. The silo of linked pages starts to get higher rankings with more juice. That juice is passed on to the category page which pages juice on to the home page.

So the answer to the question is yes, deep linking to deep pages gives juice to home page…………plus deep linking for sales can be taken to the bank.

MORE STEP SEVEN and Deep Links Tips

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Google Keywords Tool | Set-up

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Posted on February 14, 2013 by John Arend

Google Keywords Tool Page

Welcome to the Google Keywords Tool Set-up Page

When you first go to the Google keywords tool you will find it starts out with Broad match (this is the default that the Google keywords tool is originally set at) This is the most common method of how keyword searches are conducted on the Google keywords tool. Being that the Broad match is the default method that the free Google keywords tool is set to, most people new to it, don’t know they have to change it.

Broad match is when the words are entered in the search box without refinements, and the returned broad results are not based on any order or distribution. This is good method to use when you are looking for keywords to add to your list. Run your original seed keyword list one at a time through and be on the look-out for additional Google keywords to add to your original list. Your goal is 50 to 150 keywords depending on your niche.

Google AdWords Keyword Tool

Another great feature of the Google Keywords Tool is the AdWords feature. You will learn how to set the Google Adwords keywords tool to [exact matches] or “phrase matches”. Setting the filters correctly is very powerful technique in narrowing the focus of the Google AdWords keywords tool matching options. Using [exact match] means your keywords are targeted more precisely than broad or even the phase match.

Let’s Begin Our Set Up

If you have any type of Google account set up already you can use that user-name and ID. If not, you need to open up a Google account to use the Google AdWords keywords tool. It is easy to do and free!

Don’t worry, I am not suggesting you pay for AdWords to promote your site, just take advantage of the free information they offer to determine keyword value. The AdWords Google Keywords Tool is still one of the best, free tools out there if set up right.

Setting up Google Keyword Tools For Most Effective Use

So now you have your Google AdWords Tool account open, and you signed into AdWords at the Google AdWords Keyword Tool search page. Once signed in, make sure you de-click the “broad” and click the [exact] (left side) Next go to the “Columns” drop down menu on the right side. The following filters should be clicked and activated to find the exact search volume plus the following information:

Competition
Global Searches- only if you are working on the global market
Local Searches
Approximate CPC
Local Search Trends

Competition depending on the niche, I prefer Medium to Low. This is the competition for the use of the advertiser words (adwords) so many developers ignore it.

I like to look at and use the lower Local Search volume to begin with and build the site towards the Global traffic.

Along with the other information, you can now tell what people are willing to pay for this Cost Per Click keyword. (CPC) The higher the CPC, the better the keyword is at pulling in people ready to buy. The higher the CPC the higher Google keyword search value.

Look at “Local Search Trends” I don’t spend a lot of time analyzing this. I am more concerned that it is steady or growing, not declining.

Setting Other Google Keywords Tool Search Filters

Right next to the Columns drop down you with find the Sorted by menu. Set this at “Relevance”. You want keywords that are relevant to your niche.

Right above the Search Button you will see a area for “Advanced Options and Filters”. Here you can change Country & Language if you are working in a more Global market. When I am working the Global market I will highlight “all countries” | “English.” Under filters I will go to Global monthly searches greater than (>=) 1000 but lower than (<=) 8000. Normally I prefer larger volume keywords for the Global market so I don’t want to be tempted by smaller volume words or keywords that may have too much SEO competition. These number will be lower for local search volume and a focused niche.

** Always make sure you have clicked the box below the Google Keywords Tool search area for; ”Only show ideas closely related to my search terms”.

Focus on Exact Match Targeted Keywords

If needed, you can add keywords to your seed list using the broad setting but you will need to use the Google Keywords Tool to generate your master list of [exact targeted keywords]. Make sure you are always signed into the Google AdWords keywords tool. By signing in, your filter settings will activate automatically. To be safe, always give them a quick check.

So you are logged into Adwords Google Keywords Tool. Next make sure you have clicked [exact match] and de-click broad match. I am repeating this because so many people forget and have to redo some or all of their research. Exact match will show you the volume of searches only for the exact Google keywords tool search term you have entered. Also shows you other combinations or variations of the keywords. When you go from broad to exact, you will see the volume really drop because this is the actual exact Google keywords or keyword phrases searchers are using to find a more precise niche.

By now you should have written down some general terms or did a broad match search on the Google keywords tool that has left you with 15-20 potential good seed keyword ideas.

Google Keywords Research Success Steps for Finding Keywords For Site

First step: run your initial seed keywords, one at a time through the Google keywords tool. Make sure you have set all your filters.
Second step: record suggested keywords to your Excel keyword list. Export/save the data in an Excel CSV. Run all seed keywords through the Google keywords tool.
Third step: review the results exported to the Excel spreadsheet from the Google keywords research tool. Look for reasonable, high traffic, niche relevant, primary (larger volume) keyword phrases for page titles. Copy and paste these keywords to a master keyword list leaving space for additional secondary keywords under the primary keywords.
Fourth step: scan your Excel keyword list for mid to lower traffic, related secondary phrases that can be use for your post titles. Paste to master list.
Fifth step: scan, copy and paste any relevant secondary keywords to master list pasting under relevant primary and secondary keywords.

Tip: If you run into the problem of not enough keywords remember the power of the “S”. Try adding a “S” to the end of words.

Exact keywords are targeted! …It is like the customer is almost sharing their shopping list with you

Type in One Word at a Time and Examine the Keyword Suggestions

With your filters set, examine the results from your seed list. Examine all the keywords looking for any new directions that you may explore. Look for keyword phrases that are three or more words long first. (long tail) Record the higher volume [exact Google keywords], their Global and/or Local search volume and the CPC dollar volume. You can use a notebook if you do not have a excel spreadsheet. For use later keep related keywords grouped together – I will explain more on this later. (if your market is the USA then use local volume only) Watch your local search trends. The keyword needs to be maintaining steady trend growth, not declining.

Your goal here is to come up with a list of 60 keywords from your seed list that are “exact matched”.

I don’t usually record the competition as this is for Adwords users but I always like to look for keywords that have a higher search volume and medium to lower competition to explore further. This is not written in stone but it is another plus.

Keep Focus Narrow Using the Google Keywords Tool Phrase Match

“Phrase matching” will show search volumes for phrases that include your Google keywords phrase you entered. A “phrase match”will be 3 words or more. If you can get a high search volume match, it is worth developing. I like to use the search volume for the exact match volume as I have found it is more accurate. Using phrase match if you can find a “long tail keyword”, there is a better chance the searcher will be looking to solve a problem and be ready to buy a solution. I always like to run my general keyword list through the phrase match along with exact match to see if anything interesting comes up. Looking for the hidden diamond. Sometime it just gets the juices flowing but make sure you stick with the “exact” volume when making a decision.

For an example ran I the exact “lose weight” keyword through the Google keywords tool phrase search.

Lose weight – 60,500 Global searches with $3.17 CPC
Lose weight fast – 110,000 Global searches with $3.04 CPC
Lose weight quickly – 4,400 Global searches with $3.11 CPC

As I review the results, I am on the look out for phrases of three words or more. The one I see here is “lose weight quickly” that is a targeted search term that converts fairly well because of the high CPC. I would add that to my list. Then I go through more searches based around “lose weight quickly” looking for more related keyword phrases to add to my niche list. I came up with….

How to lose weight quickly – 12,100 Global searches with $2.83 CPC
How to lose weight quick – 1,900 Global searches with $2.58 CPC
Losing weight quickly – 590 Global searches with $2.96 CPC

I would add those to my list. I then would run the above phrases through the Google keywords tool by themselves. Results are below.

The best way to lose weight – 8,100 Global searches with $2.86 CPC
Easiest way to lose weight – 4,400 Global searches with $ 3.07 CPC

From here I could even go another direction if I wanted to. The best or the quickest way.

Your Google keywords tool research should give you a nice list of “exact targeted keywords” or “phrases’. These targeted keywords will be of great value to you when setting up your silo structure, writing website content and marketing which we will do later.

Buyer Keywords from the Google keywords tool.

Buyer keywords are usually long tail keywords that have the words buy, review, best, best buy, cheap, discount, for sale, sale, where to buy, price, best price, bargain, inserted by the searcher when using the Google keywords tool. When these words are used it means the searcher is getting closer to buying. On your pages that offer information, your exact targeted keywords work fine but for pages with products or information for sale you need to use a combination of targeted and buyer keywords. If you see keywords with the product name and model numbers and the search volume is above 100 monthly local exact searches, go for it.

When looking for buyer keywords determine where your market is – local or gobal and use those search volumes to be more accurate.

Tip: Take notes on the steps for the proper set up for the Google Keywords tool. It is very important that you set up the Google free keywords tool right! Make sure you are not mixing in broad keyword volume with your exact keyword list!

If you have not performed a proper Google Keywords Tools search, take your notes and go to Google and do It NOW! I suggest that you bookmark this page so you can come back and reread if needed. Or just continue to work your way through the steps.

Tip: Sometimes it is easier to rank high on the search engine with medium to lower search volume Google keywords. (phrase, long tail or buyer keywords) Work on a few of those keyword articles first. You will get better results when you write articles with higher search volume, exact Google keywords once you have Google’s trust and ranking. I try to use the highest volume keywords as my home page and category keywords. I then support the page with Siloed Structure posts using my mid to low volume keywords generated from the Google keywords tool. I know I am getting ahead of myself but we will get to Siloing in a upcoming posts.

I know this can be tedious but you need to go through this process a few times with different keyword combinations to fine your desired keywords. What we don’t know about the keywords is how strong is the competition, which we will discuss shortly.

Continue on with Step One: Click Google Keyword Generator Tool

Also we have included a video from a friend of ours at Rapid Cash System.net: James does a great job of explaining the Google Keywords Tool set up and filters.

http://www.youtube.com/watch?v=1hKcdP82_ls

Another great Video on Google Keywords Tool

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Quality Backlinks | Blogging Underground

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Posted on October 29, 2012 by John Arend

Create Quality Backlinks at Blogging Underground

High Quality Backlinks and Fresh Content are Strong Elements of Search Engine Optimization Google!

The main site I use for high quality backlinks is Blogging Underground. The Blogging Underground membership site provides super information about key SEO Optimization elements. It offers lots of PLR’s – I use the PLR articles weekly to quickly add high grade backlink articles to the large list of posting blogs that Blogging Underground maintains. I don’t use the PLR articles exactly as written. I like to flesh them out and personalize them. A cut and paste concept from different articles works very well. These are the high quality backlinks that will strongly improve any site’s SEO Google ranking. If you need help with your link building and this link service such as this is well worth it.

Another great feature is using Blogging Underground to keep your site fresh. Your goal in the beginning is to build Optimum Ranking Juice for your posts, pages and silos. Once you have done this you need to maintain that position by having new external links to your homepage. You also need to add new pages and supporting posts with external links. Blogging Underground is very valuable tool as a link building services and a must when you are trying to get to the first page of Google but is also extremely valuable tool once you make it.

I strongly recommend and use Blogging Underground because you get instant access to the RIGHT KIND OF HIGH GRADE BACKLINKS you need plus more.

Teaches You to Improve Your Google Ranking
1) Mike teaches you to create a “Google relevant page” for your targeted Google keywords. Then announce the page with the Pages Not Posts program.
2) The secret to getting linked the “right way” using his blogs for quality backlinks. You can improve Google ranking with as little as three quality backlinks.

Blogging Underground is a Targeted Traffic System Designed to give you the tools needed to Improve Google Ranking. If You Want to Rank #1 For a Long Time You Need Quality Backlinks – Click Here

You now have been introduced to all the tools you need to be successful with the SEO Google Success Step Program formula………………..

Proper Google Keywords + Website SEO Analysis + Proper SEO Optimization + Quality Backlinks = Higher Google Ranking = Traffic = Revenue

MORE OF STEP SEVEN - CLICK for Important Keys to Link Building

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

SEO Content is King

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Posted on June 10, 2012 by John Arend

We have all heard the saying “content is king.” Well what does this mean?

Content is king is the same as “quality content is king”. Without original and/or searcher desirable content, a site will fail. When discussing the saying content is king, one has to include text, graphics and video. All of this SEO content can rank as king when optimized.

Quality SEO Content is King

Your main page text content is very important for search engine ranking. The search engine needs to match the user’s search terms with the text in your site. It also needs to be relevant with the user’s keyword search to show up on the search page. In other words the content needs to be SEO optimized to be considered king.

Developing you web content as the king also helps convert prospects or visitors into customers. If you do not supply quality content and / or solutions, the searcher will leave your site and will not return. It has been proved time and again that quality seo content is the king.

If you are using video to promote, it still needs to be quality, relevant content that engages the viewer by presenting usable information about your product or service.

Develop King Content

Many marketers do not spend enough time developing web content that the user needs or wants. A lot of effort is put forth with “driving traffic” and monetizing a site. If you have good, usable content that people can use, it will be shared with others on the net. This is where the term content is king came into use. That is how the net started and continues today.

The best way to have your content shared is have links to your site from other related sites. The only reason other sites will link to your site, is if they feel your SEO content is of high quality. Google considers links positive votes for your site.

Social media marketing is another content or link sharing venue. Again the content is the king is still in play here. It needs to be unique or focused enough that someone whats to share it with friends and family. Social marketing draws attention to information or products. It is the new form of word of mouth advertising. If you are not using it START!

Are Content Farms Considered a King?

There are content farms out there that employ large number of writers to generate a huge amount of text articles. A good content farm will write text articles that satisfies the algorithms of search engines. They will commission writers to put out information based on search engine volume results. The main problem with a content farm is some can push out identical articles across several media sources.

Content farms can produce low quality content because of duplication. Much of the information is researched and written upon by none experts for that niche. They are paid low and the content can be used more than once and deemed duplicate content by search engines. This type of content is not considered fit for the king.

Just Good Enough For Google

If you use articles from a content farm you must read the articles first, before you publish. If you want content that is fit for the king, spend some time adding pertinent information to make the article appear more original and not duplicated content. Most articles are produced just good enough to sell but need some improvement for the eyes of the user and the Google Penguin. Read and flush out the article. With a little work you can develop content is king articles.

Developing Content for King Penguin

Google stated that with the Google Penguin, it has adjusted the algorithms to “provide better rankings for high quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

It sounds to me like Google is telling the content farms to put out better products because Google is going to try to reduce their effectiveness in the influencing search rankings. I think they are saying quality content is king!

Another form of mass articles are PLR’s. Again these are not high quality articles one would consider for the title “content is king.” I suggest if you are going to use PLR’s, do cut and paste from related PLR’s and combine related, relevant material into one article. You just don’t know how many people have used that PLR. Remember that to have a article be rated as a content is king, it has to be somewhat unique.

I like using PLR’s if they fit my site’s relevancy. They are great for ideas or posting for deep links. I the take the time to improve them. Remember that content is king – no matter where you post! Once improved for flow, I run the article through Rapid Rewriter which is the article spinner I use. I do this to change it a little more. Once done this effort gives me another semi-unique article to post as part of my deep linking campaign.

I read an article the other day about research that is being done to categorize sites by their quality of content. The article states that the algorithms are getting closer to this human trait. As this becomes reality we will really see if “content is king”

TO CONTINUE WITH STEP FIVE and Web Content Writing CLICK HERE

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Seobook.com Keyword Density Checker Can Guide You

Posted on May 14, 2013 by John

I have recently revised the web page content on my software developer website so site visitors would read content that is more “sales oriented”. This was something I needed to do because my site was becoming much more visible thanks to the seo (search engine optimization) efforts I have made during the last few months. And because of the extensive updates I made, it was necessary to check the density of the keywords and keyword phrases I used in each web page in my site. I have discovered the keyword density analyzer tool,

“http://tools. seobook.com/general/keyword-density/”, is an excellent way to do this.

The Seobook.com keyword density analyzer tool is very simple to use. Upon entering the online utility at “http://tools (dot) seobook (dot) com/general/keyword-density/”, simply key in the URL of the web page you want to report results for in the “Url of your website” text box. By default it will ignore words of less than three (3) characters and minimum occurrences for less than two (2) words. Also, the web page’s meta tag keywords and meta description are included in the scan as well as Seobook.com’s default “stop word list”, though these can also be toggled on or off.

Upon clicking the “Go” button, you will be taken immediately to the results page, which is organized in an easy to understand three (3) column format. The first column is for “Total Words”, which includes the name of the word, the word count and the keyword density percentage of the word as it appears in the URL you elected to scan. The next two columns are entitled “Two Word Phrases” and “Three Word Phrases”. They include the same information as the “Total Words” column, except they report for two (2) and three (3) keyword phrases, respectively.

Based on prior research, I have learned that the maximum keyword density per web page for a specific keyword or keyword phrase that is acceptable by Google is no more than 2%. For Bing and Yahoo it is less restrictive at 5%. So I orchestrate my keyword density per page for Google, since its standards are the most stringent of the big three (3) search engines.

The Seobook.com keyword density analyzer tool is easy to use, quick and free. I highly recommend this handy online software utility for anyone who needs to check their web page keyword density for a wide variety of keywords and keyword phrases. To learn more about my computer repair services, please visit my website.

Your Competition Offers Free Key word Search

Posted on May 9, 2013 by John Arend

Expand Your Free Key word Search List by Looking at Competition

Go to the Google Free Key word Search Engine. Type in your potential keyword and Google the query. Look at the top five sites listed on the Google keyword search page. (make sure they are not ads). Click into the top sites and look at the competition’s page titles for possible new keywords to run through the AdWords Google Free Key word Search Tool.

Free Key word Search Tool From Google

Coming up we have pages in our blog to help with the different key word search tools. One of course is the Google AdWords Tool. To learn how to use this free key word search tool go to Keyword Tools – Proper Use. Here we discuss how to use this tool to your advantage.

Remember you must use more than one key word search tool. Keyword Optimizer Pro, Keyword Elite and Traffic Travis are my favorite tools to use everyday.

Developing Your Google Keyword List of Exact Targeted Google Keywords

Once you have a seed list started, your next goal will be to expand and gather terms of “exact” Google free keyword research phrases for your list. Each phrase needs to have Google keyword search volume and be at least three words long. (long term) These exact, global or local monthly Google search volume keyword phrases are what we refer to as “exact targeted Google keywords.” In an ideal Adsense World the search volume would be a minimum of 18,000 combined “exact” global Google keyword search volume per month. This is for the combined volume of your primary keyword phrase and two secondary keywords. Now not all Google free key word search terms are going to generate that volume, depending on your niche or micro niche but put them on your list anyway. You can also run these smaller volume keywords though the different free key word search tools to see what they offer. When developing your pages and posts, you will need to use up to three different but related keywords in your text per page. The Google keyword search engine will use your primary keyword but will also use the secondary keywords to rank your page.

Your long-term goal is to have each of your pages and important posts ranking for themselves. This is like having added user doors for the net. They give you added traffic exposure on the search engines. To do this you must do an effective Google free key word search. You need to check out a lot of keywords on the search tool and fill out your Google free key word search list.

Coming up in a later post about using Traffic Travis, we will discuss how to determine the competition’s SEO strength for your top free key word search terms.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

What is Article Marketing for Traffic?

Posted on May 7, 2013 by John Arend

The Strategy of Article Marketing

When it comes to article marketing, they are a great way to connect with other people, and also an effective way of “warming up” your reader before they visit your actually site. While reading your article for marketing purposes, readers build a relationship with the writer, and are more inclined to click-thru to the writer’s site if they enjoy what they read. That is why you always need to read any article you put out there that is linked to your site.

You are being judged on that marketing article.

When a reader lands on your site from a external link, they are considered a “warm” prospect. The reader already feels they know you a little bit and are interested in what you are writing about – this should hopefully translate into more sales!

Article Marketing Program

If you actively get into developing a article marketing program, then you will have a lot of your articles available on the internet. Let’s say for example, if your niche is article marketing, and you have written a whole range of articles on this subject, then people will start to see you as that “authority figure.”
Internet users like to buy from authority figures because they believe they are people that have knowledge and offer useful solutions for them.
Your article marketing is 100% free, it can take some time but should not cost you penny. This is why seasoned marketers choose it as their main venue for traffic generation.

Basically your article marketing should work this way:

You should write an article with minimum of 400-500 words.
Submit it to article directories who will host the article for you.
Your goal is that other sites will grab your article and publish it on their site.
Place at the bottom of your article a “bio box”, which is essentially your personal ad and includes a link to your site.
A reader comes along, reads your article and gets value from it. They click-thru to your site and you hopefully make money.

Article Marketing Strategies

When it comes to article marketing there are two thought patterns. When article marketing, you need to try and get as many readers as possible to click-thru your article to your site. This will have to do with the traffic power of the sited you posted your article on for marketing.

Or the other thought is, you want your article to rank high in the search engines for a primary keyword which will get you consistent traffic to your site. This takes good keyword and on-page optimization as part of your article marketing program.

If She Started Over Building Sites What Would She Do Differently

Posted on April 28, 2013 by John Arend

Hello, I want to share with you a video from Karon Thackston about the subject “if she started over building sites what would she do differently”. I listened to the video and I completely agree with her. She talks about the heart beat of site building.

__________________________________________________________________________

About Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston has created optimized copy and content that has increased conversions & search rankings. See recent newsletter on what she would do if she started over building sites.

So What Would She Do Differently If She Started Over Building Sites?

I was recently interviewed about what I would do differently if I were to start all over again with my business today. One thing leaped to mind immediately and it’s probably not what you’d think.

Whether you’re just starting out or have been in business for years, but need a new push to keep going, I hope you’ll find these insights helpful.

Watch the video…

Ask questions, comment or
share on the blog.

________________________________________________________________________

Web Master SUMMARY:

Karon highlights the facts that you must be willing to put time, effort and money into your business to make it on the net today. It took many of us time to figure out that you can not just rely on free tools. What she is saying in the video, if she started over building sites, she would put money into her business sooner. See, many of us found out most free tools are just not designed to give you all the needed information to fulfill your site needs. They are just there to wet your appetite and get you comfortable. I agree with Karon that you need to put money into keyword research and web content. If you don’t put some money into your tools you will find yourself like Karon and wondering if you should start over building sites.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Silo Structure of a Website for Google Success Ranking

Posted on April 28, 2013 by John Arend

We have found that Google wants the quality websites to survive. So, you need develop a good, basic website structure of a website that Google likes. Develop a Silo Structure of a website that is designed to keep everything categorized. You never want the search engines or your users to be confused. Keep your silo structure of a website and internal linking simple. You will have a better chance to pass the Google’s test. Then once you pass, it rises you to the top relatively quickly especially for future long-tail search terms.

Silo Structure of a Website Navigational Flow

Use the Google keyword phrase that you identified earlier during your initial Google keywords research, to make some decisions on the ideal structure of your website and the navigational flow. Your primary keywords will be used for you category pages and the other exact match Google keywords with the “Relatively Easy” rating become your page titles.

When planning the flow of a site, the first thing is to categorize keywords or your page titles into logical, relevant areas. Basically you need to build a flow chart on paper starting with your static home/index page with your primary keyword at the top. Your static home page should connect to your category website content pages below through links in your articles and your page menu. Your other content posts will be written around your medium volume secondary keywords. A announcement post is then written for each page as support using your lower volume related keywords. Recommend you look into Siloed Structure of a website before you build your site.

Internal Site Structure of a Website Can Improve Google Success Ranking

The site structure of a website should not be loaded down with advertising. I like to wait until Google indexes the site and it starts moving up. I have found it does no good to load down your site structure with ads until your website gets to the first page of Google. If you think about it, traffic comes with being on the first page, so without traffic why would you want to load down your site with ads? Plan your future ads as you go. Can always add ads to the site structure of a website at a later date.
Site structure of a website should have web content of value above the fold, not advertisements.
Each page and post of website content should be very different, not just another variation of the same keyword. The keyword phrases should be able to rank on their own.
Start to use keywords early and often but naturally in your website content writing and titles.
Put your main, most important articles on pages and then announce (support) them with your posts. To learn more about pages with announcement posts – Click Here

Google Adverting Note: If you are a Adsense publisher, Adsense Google wants you to load your page with ads, Panda and Penguin do not like that! The Adsense team and the Panda / Penguin team seem to have a communication problem. Even the team at Adsense is confused about the Panda / Penguin. Leave it to Google to be so secretive they don’t even tell each others what departments are up to. If you add Adsense ads do so slowly after you are ranking and monitor your page location.

Using Your “Relatively Easy” Keyword Rating For Your Structure of a Website

Group your keywords by similar words in the phrase. I.e. Primary keyword which is “website content” with a search volume of 1,000 and the secondary keyword is ”website content writer” with a search volume of 880 and the keyword is “write website content” with a search volume of 320. Your primary keyword has to have good keyword density but also include your secondary keywords for that article in your web content. Then write secondary keyword articles as support for the primary keyword page. You could rank for all three.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Easy Way to Create Unique Content

Posted on April 15, 2013 by John Arend

Create Unique Content for Your Website

We all know that for your site to rank and earn well you need to create unique content and add these unique articles on a steady bases.

A big problem with having a writer create unique content is that it can be expensive. Even if you create the unique content yourself it takes your time and effort and what is that worth.

I have found that many writers can write with great grammar, but I have found that there are few writers who are actually good at doing the research required to create unique content for a article.

Below is a link to a newsletter by Mark Ling on how to create unique content.

Enjoy the newsletter…..leave us a comment ………thanks for stopping, John

_____________________________________________________________________

Hi John,

Usually low priced unique article writers turn out to be exactly what
you paid for, … crap.

They either write with very poor english, or they spin
so much fluff that the article doesn’t say anything
useful.

Great writers that create unique content are usually expensive…

…Except when you know what you are doing when hiring them and giving a unique content writer instructions.

Go and read my blog post below and discover how you
can get someone to create unique content articles for you to
use in any niche for very low prices:

==> Blog post: Quality Content for Cheap?

All the best,

Mark Ling

_____________________________________________________________________________

Web Master SUMMARY:

I enjoy Mark’s newsletter and what to thank him for this effort on a problem we all have ….how to create unique content to keep our sites fresh. I use these writers along with creating unique articles myself. I have a rule: I make sure I read over any article I am going to publish, to make sure it flows and make sense. When I create unique content, I also make sure I optimize the article.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Key Elements for a Great Website

Posted on April 8, 2013 by John Arend

The Elements for a Great Website You Must Have

Either you are creating a website or you have one that is not performing as well as you wished. Does this describe your site? You need to have key elements for a great website that work well with visitors and search engines as well.

A mistake website marketers make is to develop a site that is about what they want rather than catering to what their visitors need. So start out by putting yourself in your potential customer’s shoes. Are you providing them with all of the information they need to make a comfortable decision to buy your products or services?

Some Of the Important Elements for a Great Website

Post Your Price

Don’t be afraid to list your price because you are afraid your competitors will find out how much you charge customers. If competitors are really interested in what you charge, they would just ask you.

Your prices may be higher than other competitors. If so, you need to explain why your products and/or services cost as much as they do. Make sure you explain the added value that you are offering and make sure you have exceptional customer service.

Many customers don’t rely only on price as long as they know they are getting a quality product backed up by a money-back guarantee and great customer service. Sometimes having the cheapest price can actually work against you, as people might wonder about your expertise or the quality of your products. Remember, when people are done researching and ready to buy online, they want all the information, like price, right there. If they don’t find it, they click off and go somewhere else.

Develop Social Media Interaction

In the past, social media such as Facebook, Twitter and YouTube were not one of the key elements for a great website or affected your website ranking in search engines. But that was then and this is now. Search engines are paying closer attention to the elements for a great website and how much customers interact with your social media networks. The more visitors, who make a comment, click a “like”, share or respond to your posts the better for your ranking.

There are hundreds of social networks, which may work for your business niche. Start out the most popular: LinkedIn, Twitter, Digg,Yelp, Pinterest, Google+ and Meetup

Post a Frequently Asked Questions Page

In today’s market, people visit websites and simply skim through the information, instead of reading word for word. Visitors are at your website looking for answers to questions, so make it easy for them. Major elements for a great website are visitor comments and a list of frequently asked questions. Make sure you answer the questions that will allow them to make an informed decision to buy your products and services.

An Important Element for Your Website is Credibility

Proving and proving your credibility online should be your top priority because many customers are cautious when it comes to dealing with online businesses. Credibility and trust are important elements for a great website. Some good ways to show your visitors you are reliable and trustworthy include:

• Testimonials and comments from happy customers;
• Examples of problems your product/service has solved;
• Any awards your business has received;
• Money-back guarantee, the longer the better;
• Your memberships to reputable associations;
• Details of media appearances or articles on radio, print, online, etc.

Keywords Research and Proper Use

This is one area that is mainly for the search engines. Make sure you research keywords and keyword phrases people might be using to find your business and then use them in your website correctly:

• Title (SEO title tag);
• Headings( H1, H2, H3);
• Copy (Web Content);
• Page URL (Website address);
• Alt tags (image tags);
• Navigation bar (Menu);
• Meta description (creative description);

Even if you are not sure or familiar with some of these items — click the links provide for more info — include them in all of the important PAGES as key elements for a great website.

There are many tools that can help you research keywords. Some of these include: Google Keyword Search Tool, Wordtracker or Webfire.

Blogs for a Great Website

Having a blog still is an important tool that is used by website marketers. They are considered powerful elements for a great website because they allow you to easily post news, any specials, tips, thoughts and tricks for your business niche. If you install the blog as part of your website, it allows you to offer fresh content and customer interaction, which search engines look for as elements for a great website. Some of my clients have their blogs hosted externally, which they use to establish backlinks to the main site. The main players for external blogs are Blogger.com and WordPress.

You don’t need an expensive web developer to set up a simple blog for you. Both Blogger and WordPress have easy step-by-step instructions, to take you through the set-up process. There is also plenty of online help with YouTube videos that show you how to make the most of blogging.

Contact Page Details

Other elements for a great website is available customer contact. Be sure to include your contact details in as many places on your website as possible. Many visitors will arrive at your website via your homepage, so have your information there. At the bottom of each page that is linked to a special “Contact Us” page.

A contact area should have your phone number, fax number, street address, postal address, e-mail address, contact form, Skype name, social networks and any other way, you want your customers to get in touch with you. Creditably is one of the most important elements for a great website. You want to make it easy for your customer to communicate with you.

Creating a great site does not need to be a difficult experience if you do some research and know what your potential customers are looking for. Spend some time on forums and use your keyword research to find out their needs. Once you a good idea of what they are looking for, it’s a matter of providing it to them and making sure you have all the elements for a great website.

Start out simple with a smaller niche. As your traffic grows tweak and add to your website content making sure you have maintained the key elements for a great website.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

What is Paid Search Marketing?

Posted on March 30, 2013 by John Arend

I am not a big fan of Google Adwords, MSN Adcenter or paid search marketing. Now, this does not mean I haven’t used paid search marketing. I use and develop Google Adwords and Adsense campaigns for my clients sites. I like to build what I call goodwill traffic while we are building organic traffic. Clients like to see action and that is what paid Google search can provide. Plus we test keywords for user reaction.

Paid Search Marketing

I use paid Google search marketing a little different for my personal sites. I set up some paid search marketing after I have my site up and ready for traffic. I like my site to be indexed and ranking on the first few pages of Google. I turn it on and off to bring me spurts of traffic while I continue working on my free organic traffic. Also I use it for testing new keywords and titles.

No matter how you use paid search you must understand it. It has a language all it’s own. An associate of ours, Yada Yada Marketing has some great tutorials to help out here.

Review these free videos on paid search marketing. A little hint: when you just here the music use your back arrow to come back to this menu to click the next subject to continue:

Introduce Yourself to Paid Search Marketing

Basic Definitions for Paid Search Marketing

What are the benefits of Google Adwords

Target Your Intended Audience

Sounds Easy! What else to I need?

Web Master SUMMARY:

I hope you enjoyed these tutorials and have answered some of your questions. If you feel you can not do this on your own, you can not do better than YadaYada Marketing as a Customer

Buy Seo Services To Make Sure Your Website Takes Top Ranks?

Posted on March 25, 2013 by John

I would like to thank MDesign Media for sharing the article buy seo services. Their SEO packages provide unique, all-in-one solutions that cater to the specific needs, prospects, markets, reach, and goals of your business. They are backed by more than 16 years of online marketing experience.

Enjoy the read…..leave us a comment….thanks John

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Should You Buy SEO Services?

SEO or commonly known as Search Engine Optimization is such an in demand trade nowadays that it might come into a newbie’s mind to ask why is it so important. If you are not familiar with how the internet works then you don’t need to understand what SEO means. If you don’t logically have dealings online then you can disregard it as a simple nuisance. But if you have an online business to take care of or if you are planning on making something and selling them online then you are supposed to understand and know what SEO is and what it can do to help you.

SEO is that something that helps makes your website known to the whole world, through the internet. If you are familiar with search engines then you will see that if you search for something online, there are pages of choices of different websites that you can pick and choose. If you’re like most ordinary people then you will probably click the very first page suggested, and who wouldn’t? Now that is where to buy SEO services comes in.

If you have a website you will want them, naturally, on the first page ranked number 1. Now how do you do that? Through optimizing your website to its full potential that is, how else can you be on the top page but to get your site famous. If you want it done the right way though then you need help from SEO experts. They are the ones that will be able to get you to that top spot using the keyword that you want them ranked; simple enough to understand and straightforward as well.

You can try and do SEO yourself but it’s not that easy if you don’t know the different techniques that you can use. Another reason why you should buy SEO services and leave it to the experts, would be because search engines upgrades their algorithms form time to time and if you can’t keep up with them then your SEO techniques might already not be working, and it’s going to be a waste of your time optimizing your site with something that does not work anymore.

When You Buy SEO Services

When looking to buy SEO services a lot of SEO experts have advertised their trade online and you should stick to those who are also able to get there name on the top page. It’s a cut throat world and if you are too weak to get on with the times then you will fail most terribly. You need to buy SEO services from specialists but you should not overspend as well, look for those who knows their jobs yet can charge you reasonably. Yes, you will have to shed money in the beginning but if your SEO works well, you’ll get your money back as soon as possible.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Keywords in Title Tag

Posted on March 20, 2013 by John Arend

Using your primary keywords in title tag should be part of your search engine optimization (SEO) strategy. Writing attention seeking, interesting title tags involves the use of your keywords along with imagination and creativity. The trick is to skillfully place your keywords in title tag. You don’t need to be Wonder Woman to influence people into clicking your site but you need to grab their attention. These days, I know of software that is available that generate titles with your keywords in title tag. Using your primary keyword in titles makes the best title tag and are bound to make people click. You can enter subjects or your keywords to generate the best title tag related to them. So, if you absolutely can not generating what you consider the best title tag, it is no big problem. Sorry, I can not recommend a title tag software at this time because at this time I prefer to write my own. Google it and see what comes up. Just make sure you use keywords in title tag.

Take your long tail keyword phrase and use these terms to develop questions, statements, and answers for the best title tag. When you use your keywords in title tag it should be catchy but not corny. Use your article headers optimize your other keywords

SEO Friendly Meta Tag Title

The first thing a searcher sees when doing a keyword search is the SEO meta tag title for your blog post or page. It’s important, for a web content writer to learn how to create SEO friendly meta tags with keywords in title tag. Here are 10 keywords in title tag formulas that have a balanced SEO. It is more than just putting keywords in the title tag to produce the best title tags…..Read more

How to Optimize Your Meta Description

Posted on March 18, 2013 by John Arend

Optimize Your Meta Description

Let’s look at how to optimize your meta description. Your optimized meta description is used by search engines to show a snippet or description when a search is preformed. We have all seen the description as it is the black text shown beneath the URL. When you optimize your meta description it must contain the keywords that the searcher was searching for. But there is no way you can optimize your meta description for all the keywords a searcher may use. So you need to use the primary keywords you used in the content when you optimize your meta description.

Some SEO plugins, most specifically the All in One SEO plugin by Yoast that we recommend , use “automated descriptions”. Normally this is the first sentence of a post and fills the meta description by default. On some pages that may not be very smart. Because the first sentence might be an introductory sentence which has hardly anything to do with the true subject. Make sure you read all your meta descriptions for proper optimizing and relevancy.

Best Meta Description

So, a well written meta description is usually a hand written one. If you’re thinking of letting your SEO plugin auto optimize your meta description, I suggest you do not do this and let the search engine actually control the snippet. If you don’t use the auto meta description, the search engine will find the primary keyword searched for by user in your document, and automatically pick a content string around that. This usually gives you a bolded word or two on the results page, meaning that the search engine has optimized your meta description.

The best technique is to use the meta description field you find in your WordPress SEO plugin to write and optimize your meta description. Read it. Make sure it is interesting and entices the reader to click through. It must contain the focused keyword of your post or page at least once. If I can fit a secondary keyword into my optimized meta description I do it.

Improve Site for Human Readers and Search Engines With XML Sitemap

Posted on March 15, 2013 by John Arend

Using XML Sitemap

Here is are some simple XML sitemap tricks to help make sure your pages are indexed. Mark with Traffic Travis shares his inputs on these simple tricks in his newsletter. If you are not familiar with Traffic Travis it is a online software package that gives you the power to optimize any website for high search engine rankings, and a flood of new traffic. We use and recommend Traffic Travis to all our readers. Traffic Travis – Download Free NOW!

Enjoy the newsletter…… Leave us a comment….. Thanks for stopping, John

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Creating and Optimizing a Sitemap

In the last newsletter we looked at alternative sources for paid traffic for your website. But today we are going ‘back to basics’ and looking at a simple way to improve your website for both human readers and search engines.

By creating an optimized sitemap, visitors who are after a certain page on your website will have an easier time. But maybe more importantly, search engines will also be able to see all the pages on your site (that you want them to), which will increase the likelihood of those pages being indexed.

Today we’ll look at:

Creating a sitemap for human visitors. Creating a sitemap for human visitors to your site is the easiest part of the process.

Creating an XML sitemap for search engines using automated tools. Thankfully, there are tools available to help you build your sitemap efficiently and quickly.

Uploading your XML sitemap to your website. In that case you may have to upload your XML file via FTP

Submitting your sitemap to search engines. Once you have created and uploaded your sitemap, you will need to submit it to the search engines.

To read more of Mark’s newsletter just click here…..

What is a XML Sitemap?

A sitemap is an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemaps and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Web Master SUMMARY:

The Traffic Travis online program can help you check if you have created and uploaded your sitemap properly. When you add your website to the Traffic Travis Dashboard there is an XML Sitemap indicator – when you see ‘Yes’ and a little green tick then you know your sitemap is working well. Traffic Travis – Download Free NOW!

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Why do Website SEO Step by Step

Posted on March 13, 2013 by John Arend

There Are Website SEO Steps You MUST Do

Learning about website SEO is an endless job. It includes many of the SEO steps such as keyword research, competitive analysis, strategic site architecture, web content, meta tags, other on-page optimization, alt-tags, anchor text diversity, optimizing social media, quality back link building, authorship development. For most of us trying to master all these steps makes it is very hard, time consuming and frustrating.

Going through the Google Keyword Research Success Steps will help you get a better understanding of how all of these SEO steps piece everything together.

If you have read any of my articles you know I am a strong believer of proper keyword research, That this is the first big step to get started with website SEO steps. IN the beginning don’t worry about all the other things you “should be doing” and focus on 3 very important tasks:

Do your keyword research with the goal of identifying your strong and relevant keywords. Your primary keywords must have enough related secondary keywords to allow you to write supporting articles.
Research and write quality web content for your main page along with three unique supporting articles for your website.
After you have written a quality and unique article take time to write your keyword rich title tags and meta descriptions for your most important pages.

If you don’t get these 3 basic steps down, then you don’t need to worry about the rest the rest of the website SEO steps.

Now, while these are three very important elements, they are not all the pieces. There are other steps you must look at adding. Yes, there is so much more! That’s why it is important that you spend a the full-day reading and studying SEO. Most new marketers RARELY take a full day to cover every single little aspect of search engine optimization. The Google Keyword Success Steps help you prioritize your steps, and help keep your plans moving forward. .

Where Do You Stand with Website SEO?

Take a moment to think about SEO. Do you understand website SEO but maybe you failed to execute the tactical details that lead to results. Or maybe you do have several SEO steps crossed off your list but you don’t understand the big picture of how it all fits together. Reading through the Google Keyword Success Steps can help you get your website SEO steps sorted out.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

How Google Search Works — Truth Finally Told

Posted on March 7, 2013 by John Arend

Check out this great article by Brick Marketing on how Google search works. I found it to be very interesting but you need to do some thinking about what Google says. Again check out the links to get Google’s input on how Google search works from Google

Enjoy the read…..leave us a comment….. thanks for stopping by, John

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Google Tells Us “How Google Search Works”

Writing by Brick Marketing in Search Engines

As part of its continued effort to be more transparent, Google has recently published “How Google Search Works” on its Inside Search site which tells the “from algorithms to answers” story. The main “How Search Works” page tells the story in image form as you scroll down and it is separated into the three parts of Google search: Crawling and Indexing, Algorithms, and Fighting Spam.

Google explains that it navigates the web by following links from page to page and that webmasters can choose whether or not to have their sites crawled. Of course, any site owner that wants to get its content ranking in Google needs to allow the site to be crawled. As Google crawls the web it sorts the pages by their content and other factors and keeps track of all of the data in the index, which is over 100 gigabytes.

How Google Search Algorithm Works

The Google algorithm is made up of programs and formulas that are written to deliver the best results possible. The algorithm attempts to understand what a searcher is looking for based on components such as search methods, autocomplete, spelling, synonyms, query understanding, and Google instant. Relevant documents are pulled from the Index and results are ranked based on site and page quality, freshness, SafeSearch (reduces the amount of adult web pages), user context, translation, and universal search.

Another large component of delivering quality search results is fighting web spam. Spam comes in many formats (hidden text, keyword stuffing, user-generated, parked domains, thin content, unnatural links, cloaking, etc.). Google explains that the majority of spam removal is automatic but some questionable documents are reviewed by hand. Within the story page Google includes some neat links that show images of sites that have been removed lately along with action that has been taken on spam over time. When Google takes action on a site, it attempts to notify the website owners.

“How Google Search Works” is a great overview on the topic and has some great tidbits of information to look at. However, if you are looking for more detailed information, you might be better off checking out the overview page instead, which includes links to more in depth crawling and indexing, algorithm, and fighting spam content. There are videos by Matt Cutts and further info-graphics to view.

Google’s Quality Rating Guidelines

Perhaps one of the best resources within the Inside Search site is the Search Quality Rating Guidelines document. This document was updated on November 2, 2012 but was just recently published publicly. It provides an inside look at how “Raters” are supposed to look at a website to determine quality. Raters are third party people that help Google measure the quality of its search results, ranking, and search experience. The Search Quality Rating Guidelines was created by Google “especially for those individuals who need to understand better how Google search works with relevance and quality of search results”.

Every so often Google will publish a blog post, video, info-graphic etc. that gives us a better idea of how it operates. Since Google is the king of the search space, it’s best to pay attention and learn as much as possible on how Google search works in order to succeed.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

How To Increase Website Traffic With a Blog

Posted on March 7, 2013 by John

This great guest article “How to Increase Website Traffic With a Blog” is supplied by the Web Traffic Generation site. Thanks for sharing with us all.

Enjoy…leave a comment… Good blogging..John

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Increase Website Traffic

Blogging is definitely a very effective way to make yourself known on the Internet and throughout the world. If you happen to be pretty good at it, you can even make a pretty decent living from it. However, there are many bloggers out there, that don’t have an SEO Strategy and don’t take the time to optimize their blog.

They then wonder how to increase traffic so the blog ranks well in the search engines and increases web traffic generation. Furthermore, it is vital that you as a blogger have an search engine optimization strategy if you want to compete in today’s blogging marketplace and be successful.

Use this simple Optimization Strategy to show you how to increase website traffic to your blog.

Targeting Longtail Keyword Phrases:

Instead of targeting highly competitive keywords (single-word or two-word keywords), start your campaign with a strategy that targets fewer competitive key phrases. What people in the (SEO) industry call long tail keyword phrases. They know this is how to increase website traffic. Start out slow and build on your steps to increase website hits.

For one, it will be easier for you to rank with the search engines as you will be most likely to have less competition for long tail phrases. As you gain trust with Google you will start moving up for higher competitive words. Two, there’s a big chance that the people who type in your long tail key phrases would be your ideal visitors. If they bother to type in long keywords, they’re a more targeted audience. This is the type of person you need when you increase website hits.

Furthermore, there are a large amount of resources that are made available on the Internet that can assist you with help to find your keywords. The best thing about these resources is that you can use them for free. Sites like Wordtracker, have tools that you can use for finding your keywords. They give you realistic estimates on how many people are searching for a particular keyword across the search engines. Using long tail keyword phrases is one of the best ways I know on how to increase website traffic.

Target Only 1 to 3 Key Phrases on a Page:

Do not dilute the strength of your pages by targeting all the key phrases that you can target for. Keep your source code clean by showing only what you want the search engines to see. Stay focused and relevant as this is a good way on how to increase website traffic.

Optimize Your Page Titles And Permalink:

Many bloggers spend a lot of time writing from the heart, but they do not spend time optimizing their blog’s meta information and optimizing their posts for keywords; optimizing means putting your key phrases in the page titles and the permalink. In case you didn’t know it yet, search engines like Google, place a premium on finding your keywords in your page’s meta tags and the permalink page’s URL. Also the search engines look for your primary keyword phrase in the beginning text of your blog article. Again these are simple ways on how to increase website traffic with SEO.

On blog platforms like WordPress, you can optimize a post’s permalink by changing the slug. WP, by default, uses the title of your post as the permalink, but you can change it by editing the slug to reflect your keywords. It is simple effort to optimize your blog posts each and every time. Why do all this? Because you want to tell Google what your blog article is all about so it can bring in your targeted visitors.

Use SEO Plugins To your Advantage:

Many bloggers use an SEO plug-in, which gathers the individual tags of your blog post and uses them as the meta keywords of that particular page. This automates part of your web traffic optimization process and saves you time. When looking at how to increase website traffic the automated SEO plugins save time and effort.

Optimize Internal Links Within Your Website:

Always be on the look out for broken links and make sure you interlink the pages within your blog site. You can do this by adding hyperlinks to previous blog posts. A good linking structure within your blog, makes it easy for the search engines to go spider your site. Allowing a easy path for the Google spider to find it’s way through your site is another important key on how to increase website traffic.

Web Master SUMMARY:

This is great advice on how to increase website traffic. The use of automated tools has always improved my sites and saved me a lot of my valuable time. If you need more information on meta tags click the Meta Tags link under our categories. Your meta tags are a great place to start when wondering how to increase website traffic. Hope this blog post was helpful to you, – - How to Increase Website Traffic to Your Blog.

STEP EIGHT CONTINUES WITH How To Avoid the Google Slap

How Many Google AdWords Keywords Do I Need?

Posted on March 6, 2013 by John Arend

The number of Google AdWords keywords you need really depends on your niche, SEO competition and the number of articles you plan to have on your site. Each article will take up to three Google AdWords keywords suggestions. So your keyword list has to be able to give you some post content ideas. Make sure it is large enough or can expand so that you won’t exhaust your original theme too quickly.

Your home page should have Google AdWords keywords that have a high search volume because even if you get listed as number one for that page you will only get around 40% of the traffic.

As we stated in a previous post, in a perfect world, your main primary Google AdWord keywords would ideally have a “exact” Global monthly key word search volume of 9,000 plus and when added to the other two Google AdWord keywords would equal 18,000 “exact” global searches or more per month for a Adsense style site. We pick secondary Google AdWords keywords suggestions with smaller Google AdWord search volume because sometimes it is easier to rank higher with terms that have a lower keyword search volume in the beginning. We need to rank and build trust with Google on a smaller scale first. That is why we optimize three maybe four Google AdWords keyword search tool suggestions per page.

If you are a affiliate site developer and are using very focused niche keywords or buyer intent keywords the total search volume will be less. 3,000 combined for three Google AdWords keywords would be acceptable.

Also we strongly suggest the Siloed Structure method which we will discuss later, where you need exact Google AdWords keywords search suggestions that have high volume, medium volume and lower volume for each silo and article. Our goal is build each silo category and to rank faster for the lower volume keywords first. These lower volume Google AdWords keywords posts will support and push our higher volume keyword pages within the site up the Google ladder. I am getting ahead of myself…more about the Siloed Structure on a later post.

Another key is to have a good mixture of global “exact match” and/or “long tail search phrases” with volumes that were researched with the Google AdWords keywords tool. The volume needed can change depending on your niche. I like to build informational Adsense niche sites for local searches first. Then when I start ranking, to build it out to global volume and add my Adsense and/or Clickbank ads. My minimum goal is 240 global visits a day to make money with Adsense. To do that, I need the Google AdWords keyword search tool to generate keywords with a combined 18,000 a month search volume.

Here is the math: 18,000 x 40% of traffic = 7,200 searches a month. Take that number and divide it by 30 days gives you 240 visits a day.

My Google AdWords Keywords Search Volume Adsense Breakdown

Low volume: 1,000 to 3,000 exact searches.
Medium volume: 3,000 to 9,000 exact searches.
High volume: 9,000 plus exact searches

From my experience I have found that for the lower volume AdWords keywords terms, it can take up to 3 months to get a good ranking – up to 6 months on medium volume and up to 1 year for high volume. White hat Google SEO optimization is time sensitive. But as you continue reading you will learn a few on-page SEO and backlink tricks to cut that time in half or less.

If you don’t have any Google AdWords keywords with high keyword search volume, go back to the “broad” search and add more keywords to your keyword list. Don’t be afraid to combine words. It is called research. Try the “phrase” and “exact” match for suggestions but don’t use the search volume for the ‘broad” or “phrase”….stay with the more accurate “exact” keyword search volume. Remember the Google AdWords Keywords Tool should be actually called the Google Keyword Traffic Estimator. The volume is not written in stone.

Google Keywords Adwords Tip: When running into keywords with larger volume but very strong competition remember the “Power of the S.” Add a “S” to your keywords and see what happens. Half of my Google Adwords keywords researches are done with a the power of the “S”

So the Question…How Many Targeted Google AdWords Keywords do I Need?

Every niche is different. Some will have a lot of high volume keywords, some only a few. You can quickly test the power of your “exact” Google keywords by doing a couple of things. First, look at the CPC dollar amount for your AdWords keywords. (more info on how to set up the CostPerClick in the Google Keyword Tool – Set Up post below) If marketers are paying a lot for Google AdWords keywords then customers are buying the product or service. Also you can check the number of ads for the keyword on a normal Google keyword search. A lot of ads mean people are making money with this word. The AdWords keyword conversion is good.

I use the monthly searches and CPC section on the Traffic Travis site also. I use this after I perform a Google keywords SEO Site Analysis with the Traffic Travis tool to see the SEO strength or weakness of the AdWord keywords, which we will discuss in another post. This wonderful, free tool will also let you know the number of backlinks that are going to the listed page.

If you are familiar with Excel you can load your information to a spread sheet. The four main categories I track for each keyword is the difficulty rating from Traffic Travis, # of backlinks, global or local monthly searches, and the CPC. I also like to put the related or simular keywords together to help increase category relevancy.

This is optional but I believe necessary. Before I commit to any keyword phrase, I do some informational double checking. Besides the Google AdWords Keywords Tool, I run my keywords through free version of Keyword Optimizer Pro and a Keyword Analysis Software / Keyword Elite 2.0. For some this may be overkill but since I started doing this my success rate and income has gone up.

When you write articles you will pick titles from these categorized keywords. This will help keep you within your siloing structure.

You must check out the SEO power of your keywords. CLICK SEO Analysis Tools to BEGIN STEP TWO. Find out if the competition for your keywords is strong or weak.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Best Link Building Strategies That Work!

Posted on March 6, 2013 by John

Your link building strategies are one of the most crucial tools to employ when marketing a brand new blog idea. It has been shown Blogs cannot survive on content alone in the vast ocean that is now the internet.

I would like to share with you a article I found about some of a advanced link building strategy that you can employ with all of your blogs….. John

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Link Building Strategies for Your Site

You might have heard of the terms “positive SEO” and “negative SEO” which are becoming a lot more prevalent with the algorithm changes that Google has recently made. Google implemented these changes to eliminate limited-content blogs, to put it nicely.

The link building strategies that I utilize will help to nullify the impact on your site if you have been part of one of the unfortunate blog networks to recently be shut down.

To clarify, blog or article networks still hold a place in your link building strategy. However they should no longer be relied upon to serve as your only option for your advanced link building strategy.

As part of my link building strategies, I focus on a number of article directories, press release sites, and established high page rank sites within my niche.

Part of My Advanced Link Building Strategy – Buy Aged Domains

I developed several of my own blogs with domains that I have purchased at GoDaddy after finding available high page rank domains with expired domains.

I highly suggest that technique, but it definitely is not required. You should do this with your new blog as you can add a aged domain URL to a brand spanking new blog for not more than the cost of an annual domain registration fee. This is optional and is the only component with an associated cost.

First, I will generally spin my articles for free by using Content Professor which is the quickest and easiest spinning tool that I have found on the market place. I am somewhat cautious with spinning tools. I have noticed that there is duplicate content all over the web.

When you think about huge news stories that break from AP or Reuters, they don’t spin their content and it sure does not seem to affect them at all. However, it does not take long to create a spun article and be able to submit a different version with every submission. Spinning is a key element to my link building strategies.

PRLog. This is a free press release site. I submit just about every single article I write to them for publication. I receive more traffic referrals from PRLog than any other site I use. I use this as part of my link building strategies because you are allowed three backlinks per article which I exploit on every submission. I have had several of my posts on PRLog rank #1or #2 in search results after posting with them.

Article Directories. Amazines, EzineArticles, GoArticles, ArticleBlast, and Technorati are the main five article directories in which I submit my articles. Each one of these article directories allow you to include backlinks to your site. I receive the most referral traffic from EzineArticles. However my articles on Amazines receive more views than any other directory so it is a bigger part of my link building strategies.

I also have quite a few other basic WordPress blogs that I’ve created in my own blog group in which I’ve set up RSS feeds so that each time I publish an article on my money sites, a copy is also published on my other sites. These other sites are not the highest page rank sites, but it does give me more pages that point back to my site. I have noticed the sites have slow but sure moving up the page. This is a nice addition to my link building strategies.

Lastly, I spend time to find established, high traffic websites that are in my same niche to submit my articles. The only sites I will submit to, are ones where I’m allowed to contribute on my own schedule, not based on their requirements; I must be permitted to have backlinks to my blog; and I don’t want to exchange links as part of my link building strategy.

No offense to anyone else but I’m not looking to build their sites any more than necessary. I am already submitting my content for publication on their site which I feel is a fair exchange. When I search through my backlinks by using Domain-Pop (again for free), I regularly find that the niche sites I submit to contain many more backlinks to my site than compared to the amount of articles I have actually submitted to them. Check out our Blog Tools for free, quality blogging tools that I have personally use.

Optional Backlinking Building Strategies Component: As I touched on earlier, blog networks are becoming less and less stable with Google cracking down on many of them. One of the more advanced blog networks that appears to be unaffected by these recent changes is ArticleRanks.

You can either purchase credits to submit articles or add PR1 or higher blogs for ArticleRanks to publish content on in exchange for submission credits. As part of my link building strategies, I choose this option as it costs about $10 per year for a domain compared to about $360 per year for the amount of submission credits that I would want. I think this makes the most sense, don’t you agree?

I have been able to implement these link building strategies with several successful blogs and had them rank on the first page of Google search results within 6 weeks with my quickest occurring in 8 days! (that was fun) While I’m always fine tuning my link building strategies, this is my standard protocol with every article that I publish. Thanks for taking the time to read about my link building strategy. I truly hope you find it helpful for your own blogging adventure. If you have another strategy that works for you, I’d love to try it out. Until next time, happy blogging!

Web Master SUMMARY:

I like this article because it is written by a author that has use these link building strategies and techniques. I personally use many of the same link building strategies but I have not used the particular tools suggested here. Visit this site for more great advanced link building strategy blog ideas!

MORE STEP EIGHT IMPORTANT INFORMATION – CLICK for the power of Deep Linking

How To Make Article Marketing Less Of A Pain

Posted on March 5, 2013 by John

This is a guest post from Ted who frequently writes about topics related to article marketing. A lot of people have given up on using this method of link building because article directories were so badly affected by the Google Panda update of 2011. Since then a lot of people are questioning if article marketing even works anymore.

Enjoy the read…leave a comment…thanks John

Take The Pain Out of Article Marketing

The key to making your article marketing less of a pain or actually fun is to write about things that you are genuinely interested in. For example I really like writing about article marketing. That makes it easy for me to talk with you about it. I just imagine that I am having a conversation one on one with you about my topic. Then the words begin flowing relatively effortlessly.

Use Google for Article Marketing

Once in a while when you try to write for a client or one of your websites that is in a really strange industry you can run into roadblocks. It can be difficult to write about things that you have no knowledge of and have absolutely no interest in. When performing article marketing the way to move on from there is to use Google. You can use Google to search for blogs about that particular topic.

Read those blogs and see what those people have to say about the subject. See what people are talking about in the blog comments. Then the ideas will start popping into your head. Make a list of potential article titles as you are reading any related material.

Story Telling Works for Article Marketing

Another method that I have used is to make up a little story about whatever topic you are trying to write about. You can invent your own storyline that somehow fits into the topic that you are working on. It might seem difficult the first couple of times you try it. It will get easier with practice though. The story method works great if you have already written about every topic you can think of related to your niche.

Both of those methods work pretty well. I have found that the key to writing good articles and blog posts quickly is to come up with titles. Once you have a title, it gets ten times easier to produce the article itself. The words and sentences flow much easier because you have a clearly defined goal for the piece.

If you are an internet marketer, you probably chose this line of work because it allows you to work at a relatively low stress task that can be done from the comfort of your own home. This is the reason why most of us do it. Still, there is no reason why you can’t make this work more enjoyable for yourself. If you actually stop and think about how you can do that, you will discover that there are actually ways to make it much more enjoyable. Then it starts to become more rewarding.

Web Master SUMMARY:

Many web master’s assume that because Google doesn’t like those directories anymore that they also don’t like the links from those sites either. Well the only way you are really going to know the truth is to test it for yourself. Ted has done those tests and conducted case studies so you can read about them on his blog.

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Deep Link Tips and Tricks

Posted on March 5, 2013 by John Arend

Welcome to Deep Link Tips and Tricks

The nice thing about using a deep link with these tips and tricks is that it is really just about a shift in your mindset.

TIP: Links that go directly to a site’s interior paged will enhance user usability because the links are not generic but strongly related to the users’ search goal.

Email signatures. We all put our homepage address on a lot of our bio type data. Any place you would put your home page URL, make a change and instead use a deep link to an internal page that will add value to your email readers. This won’t give you SEO juice, but it should send some free traffic.
Writing Guest posts. When you write a guest post don’t link to your home page. Rather, deep link to a relevant page in your site. Using a deep link will reduce the amount of bounces your getting.
Blog Comments. It is natural to leave a home page address in the website form on blogs when you leave a comment. A better trick is to leave a deep link to an internal page that is relevant to that audience. You should get traffic from this link if you wrote a intelligent comment.
Forums. Forums or anyplace you leave a comment, manually enter a URL that will drive traffic to an internal page instead of your homepage.
Social Publishing and Networking Sites. Your next tactic is to use social publishing sites and networking sites. Again deep link to internal pages on your site. When you create accounts, link to a relevant internal page. Choose a page that is relevant to that audience
Article Syndication. Anytime you develop an article with a byline for syndication, choose a relevant deep link to a page that will enhance the user experience.

TIP: You need to determine which page you want the potential customer to visit. Every page has a URL for that specific page.

Deep Linking Back Door Visitor Problems

Where is the user…When a visitor comes in through an internal page back door link give them good clues about where they are in your site. You can do this by positioning a logo and a one-click route to the home page.
Where else can the user go…Once your visitor reads the relevant information on that internal deep link page, you need to give them options to explore more of your site. Give them a list of related articles or a list of popular articles.
Where has the user been…When you have a internal back door, you need to realize that your visitors may not have followed a scripted path and seen everything you’d hope they would. Make sure you put an email newsletter subscribe box on every page. Also make sure relevant information is always available for them to click.

TIP: Deep linking is beneficial by getting users to their preferred page and information quickly.

Step eight starts with IMPROVE SEARCH ENGINE RANKING

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Google Keywords Research | Learning Knowledge

Posted on March 4, 2013 by John Arend

Google Keywords Research is Knowledge

From Your Google Keywords Research You Will Learn:

The popularity of your niche
The search volume of your product
Knowledge about your target market
Knowledge about popular brands
Names of brand names
Knowledge about the problems your customers have
What the buyer or money keywords are

This is Why the Google Keywords Research is so Important

Targeted Google keywords are very important in marketing because they show the web marketer what people want.This kind of information is important and worth a lot to a experienced web marketer. I suggest you read any article you see about key words research. Become a targeted Google Keywords Research tool expert.

Keywords provides an insight into…

Consumer Desires and Wants.
Google Keywords Research Popularity and Search Volume.

Google keyword research popularity and search volume sound a lot alike but are two different search terms. You need to know what phrases people usually type in but it is also very important to know which phrases are the most popular.

Google Keywords Research Volume Counts – Are They Accurate?

One of the most common questions regarding Google keywords research numbers is just how accurate are they. It is confusing because different search engines show different search volume counts for the same keyword phrase.

One thing you need to make sure you are doing is comparing apples to apples. Are the search volumes for broad, exact or phrase being compared to the same category of broad, exact or phrase.

Google recently put out an article in which it stated “that a quarter of daily researches on Google are made up of entirely new keywords!” This means that new Google keywords research terms are being added everyday.

The thing to keep in mind is most Keyword Research Tools base their keyword research volume data on a small sample of the actual searches that take place. Because of this formula, it is hard to know the exact number or accurate number of searches done for any keyword.

The most popular tool is the Google research engine. The Google keyword search tool is the best source for obtaining keyword research estimates. There are keyword research experts who suggest that Google does not provide accurate estimates because they want website owners to pay for their AdWords services. But like a lot of things Google does, no one knows for sure. We suggest you use the Google keywords research tool that the AdWords customers use. This is the most accurate Google research tool.

So the Google keywords research volume numbers are simply rough estimates When you do any Google keywords research for an AdSense site, treat the volume data as rough numbers when picking a set of suitable keywords. I like to have three “exact match Google keywords research words” per page. They need to have a minimum of 18,500 exact matches when I am working the USA local market. I.e. main key word with a 8,500 exact match and two secondary keywords that add up to 10,000 or more exact match.

Test keywords to see if you get any traffic…….

One way to do this is by setting up a test Google AdWords campaign for your Google keywords research terms. Run the campaign for a few days to see the actual impressions for each targeted keyword research phrase or long tail keyword. Low impression rates might just be telling you that not many people are using that Google keyword research phrase.

With a quarter of daily searches on Google being “new” keyword phrases – this means that all the new keywords may not be found by some search engines. With a AdWords campaign you can build keyword demand.

Keyword Result Demand

The “keyword search popularity” is thought of as the demand for the market. So, if we know the demand from our Google research, wouldn’t it be nice to know the supply for the market? The term “best espresso machine” has a exact reading of 3,600 monthly searches. That is the amount of searches or demand being generated. If you are not familiar with the filters for Google AdWord exact match, don’t worry as that is covered in up and coming post called Keyword Tools – Proper Use.

Keyword Result Supply

The way many people try to measure the supply is to look at the number of webpages that show up in the keyword search. If you look at the keyword phrase “best espresso machine”, on a Google keyword search it shows over 7.9 million results for that keyword phrase. This is considered a medium supply. Problem is this information doesn’t mean much. That number is the count of all the websites and pages that have that keyword listed on it somewhere. It is not the number of sites that are trying to rank for that keyword with keyword optimization. Don’t use this information!

Keyword Demand and Supply

On-line marketers are always looking for profitable niche markets using Keyword Demand and Supply. A profitable niche market if…………………

Demand: A particular keyword phrase has high Google keyword search volume popularity and high CPC dollar volume. Make sure your Google Adwords search tool is set on the “exact” word search setting. If it has a high cost per click (CPC) then keyword has high demand.

Supply: Actually, you don’t care about the number of sites or pages that have that keyword in their content somewhere. What we care about is, can we get on the first page and rank in the top five. You will learn to examine the top 10 sites ranking for our primary keyword. We won’t go into that right yet. Keep studying this information to see how we check this out using a free SEO Analysis tool.

Caution: Check the keyword phrase for AdWords CPC. You need to use common sense and find the keywords that marketers are willing to pay for. The more they pay, the more they are making.

In most niches there are some low quality sites or sites that have inadequate or low SEO.There is no software that I know of that can read and judge the quality of a site’s content but there is a very good one for rating the SEO strength of a site which we go through later. The stronger SEO sites are targeting the keyword and the weaker SEO sites may just have a ranking page which you can knock off the first page. As we progress we will discuss a free software that performs a website SEO analysis.

Summary:

As part of good a Google keyword research and development for your niche, you need to perform the right type Google keywords research. Once you know the search volume and the AdWords profitability, then check the competition for SEO strength.

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

How to Test Your Google Keyword Research

Posted on March 4, 2013 by John Arend

I recently received a newsletter from Mark at Traffic Travis on testing your Google keyword research that I thought was worth sharing with you. This exact same thing that Mark talks about has happened to me. Since then I have used this Google AdWords keyword research testing trick.

Hope you enjoy the article…leave us a comment…..Thanks John

__________________________________________________________________________

Alternative Sources for Testing Google Keyword Research

Hi John,

Sometimes it can take a long time to get your site ranking in the search engines, especially if you are going after terms that are more competitive.

Imagine finally getting into the top 3 results…and… nothing.

That search term you worked so hard on, and spent so much time building links for turns out to be a complete dud!

This happens more often than you think.

That is why smart marketers use paid ads to test their Google keyword research first, before investing their time and effort.

This week’s newsletter discusses 5 different sources of paid traffic. Even if you don’t want to get into PPC right now, it’s might be worth ‘testing the waters’ every now and again. To read more on testing your Google keyword research…..

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

What is Search Engine Optimization?

Posted on March 3, 2013 by John Arend

Search Engine Optimization?

Well, most people believe search engine optimization (SEO) is the steps to ranking number one on the Google Keyword Research Tool Engine. Easy to say but harder to do!.

What are the SEO Factors?

Determine your targeted market and their needs. This includes learning about your customers and the competition. Once that is done you need to determine if you can be the “authority site” for the niche. This includes using a larger group of keywords such as this interesting group: “Google keywords”, “Google keywords tool”, “keywords Google”, “Google keywords tools”, “Google key words”, “Googlekeywords”, “Google Adwords keywords tool and “Google search keywords.” These keywords would be part of your targeted group. They would be included in your Google keyword research tool analysis list for your niche. (notice the common words that are in each.)

Perform SEO to get your website to rank as high as possible for the Google keywords your targeted market you are using. This includes doing on-page and off-page optimization. (quality backlinking)

Tracking and tweaking your site and adjusting the SEO Strategy as needed. SEO analysis is on-going and includes the continual use of the Google Keyword Research Tool.

Proper SEO is time consuming in the beginning. Unless you have lots of time, your SEO development may not always be free. Some very effective SEO software and tools will cost you money. I am not saying you have to use them but they are time savers and will get you to the top of Google Keyword Search Tool that much faster. For you web developers that are on a shoe string budget see our resource area on the home page for a free download of a great Free Search Engine Optimization Guide.

The SEO Google Success Steps is a SEO Strategy for achieving top rankings. But a one size fits all approach does not work for SEO. The general principles will apply but you will need to do some SEO analysis and make your own gut decisions. Each step has it’s own SEO benefit.

Every website will have different goals and will have different competitive keywords they have found on the Google keyword research tool. Your market and Google keywords might be very competitive or not, depending on your niche. And your willingness to spend money or put in the time and effort may be determined by your niche.

Your site’s navigation design and ease of finding the answer is as important as website content. Site longevity and building customer loyalty must be a major concern for any business.

Is a weakness in your Search Engine Optimization sabotaging your website? Here are some on-page search engine optimization tips:

Find exact targeted keywords
Check out the competition
Plan site structure with your target keywords
Create quality content

MORE ON with STEP SIX – CLICK SEO Search Engine Optimization Tool

BEFORE you go, take a peek at this informative and simple video explaining some Search Engine Optimization tips

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Higher Search Engine Placement

Posted on March 3, 2013 by John Arend

I want to share a webinar from Traffic Travis where you can learn the secrets to getting higher search engine placement in Google, and other search engine too!

If you’ve ever wanted to learn how to get high search engine rankings for yourself, then this is the webinar for you. Join Mark Ling the cofounder of Traffic Travis, instantly in this free webinar about search engine placement. Go to: Higher Search Engine Placement Webinar

Improve Search Engine Placement

You can improve your on search engine placement results by offering an abundance of content that covers different ideas within a given niche. As an example, if you have a blog about knitting, include articles about pattern types, book reviews and how to’s. A user has a better chance of finding your site if it has a lot of content….More on search engine placement at: Get Started In Search Engine Optimization With Some Solid Advice …

Many web designers view search-engine optimization (SEO) as a “dirty trick,” and with good reason: search engine optimizers often pollute search engine results with spam, making it harder to find relevant information when searching. Learn the right techniques for higher search engine placement at: High Accessibility Is Effective Search Engine Optimization · An A List ...

SEO work is a way to bring your website above your competition. In order to harness the full power of search engine optimization, you have to know all of the tricks of the trade for higher search engine placement……. More at Improve Your Search Engine Optimization With These Helpful Tips …

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PLEASE feel free to post a relevant comment or question below. I will be delighted to help you with any question I can……JOHN

Keywords Must Match Website Theme

Posted on March 2, 2013 by John Arend

Keyword Website Theme

The main goal of any SEO optimization and keyword research is to improve the site so that it stays within the website theme developed by targeted keywords not just the a bunch of random listed keywords.

Fact: Search engines and users have a hard time with sites that are just a bunch of pages that are haphazardly linked together.

Fact: Search engines and users have a hard time with sites that are not a central theme website for targeted keywords.

Fact: Search engines prefer a well organized site built around the website theme and keywords. Look at Wikipedia.

A good site structure must clarify the theme website and relevancy of keywords. The best site structure for a keyword matched website theme is a siloed structure.

Silo Structure Overview

The Siloed Website Structure Method has to do with the website structure and a internal organized linking strategy. This is what defines siloed. A siloed structure promotes the building of your website structure within highly SEO Google optimized narrow blocks of site content, grouped into site categories known as silos. To read more on siloed…

Organized Linking

The best ranked websites are similar to a book. Clear title, table of content, relevant content, references and supporting footnotes. Many websites suffer from poor ranking because they do not have a good site structure and organized linking strategy.

Websites often suffer with a poor ranking because they do not relate well, content and keyword wise, to the theme of the site.

Developing Theme for Website

Determine the website theme. Look at your keywords for the home and category pages. They should be working together to develop and support the main website theme.
Use a linking strategy that reinforces the sites theme. Related keyword articles working to add support to important pages via links.
Keep related content and material within the proper silos. This takes some practice. Each silo is like a mini-site. You have your home page.Your secondary main page is a category page under the home page and you support them with relevant keyword posts for the niche.

For more information on developing a Site Structure see our series of post located at SEO Consultants.

If you are ready to learn about the strength of your keywords see our posts in STEP TWO at Website SEO Analysis

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Thanks for reading. If you want to know more about a website theme or how to create great content then leave a comment below. I’d love to hear from you!

Proper Use of the Adwords Online Keyword Tool

Can you LOSE money marketing yourself with the wrong Google keywords?

Getting to Know the Google Online Keyword Tool “Match Filters”

Broad Match

Using the [Exact Match] online keyword tool setting.

Set Proper Filter Settings for the Most Useful Information

“Phrase Match”

Website SEO Analysis with Traffic Travis

Make sure you read all the way to the bottom of this page to learn how to use the website SEO analysis section

How You Can Benefit from Traffic Travis:

Professional Version – More than a Website SEO Analysis for the Professional

Using Traffic Travis Website SEO Analysis Tool

Website Content Writing

What is Deep Linking?

Why Should You Deep Link?

Deep Linking Internal Pages

Why Deep Linking is Important

Do Links to Deep Pages Give Juice to Home Page?

Welcome to the Google Keywords Tool Set-up Page

Google AdWords Keyword Tool

Setting up Google Keyword Tools For Most Effective Use

Setting Other Google Keywords Tool Search Filters

Focus on Exact Match Targeted Keywords

Keep Focus Narrow Using the Google Keywords Tool Phrase Match

Buyer Keywords from the Google keywords tool.

Create Quality Backlinks at Blogging Underground

I strongly recommend and use Blogging Underground because you get instant access to the RIGHT KIND OF HIGH GRADE BACKLINKS you need plus more.

Proper Google Keywords + Website SEO Analysis + Proper SEO Optimization + Quality Backlinks = Higher Google Ranking = Traffic = Revenue

Quality SEO Content is King

Develop King Content

Are Content Farms Considered a King?

Just Good Enough For Google

Developing Content for King Penguin

Expand Your Free Key word Search List by Looking at Competition

The Strategy of Article Marketing

You are being judged on that marketing article.

Article Marketing Program

Basically your article marketing should work this way:

Article Marketing Strategies

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So What Would She Do Differently If She Started Over Building Sites?

Silo Structure of a Website Navigational Flow

Internal Site Structure of a Website Can Improve Google Success Ranking

Using Your “Relatively Easy” Keyword Rating For Your Structure of a Website

Great writers that create unique content are usually expensive…

Some Of the Important Elements for a Great Website

Paid Search Marketing

Best Title Tag Words to Use in Title

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Optimize Your Meta Description

Best Meta Description

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Creating and Optimizing a Sitemap

What is a XML Sitemap?

There Are Website SEO Steps You MUST Do

Where Do You Stand with Website SEO?

Check out this great article by Brick Marketing on how Google search works. I found it to be very interesting but you need to do some thinking about what Google says. Again check out the links to get Google’s input on how Google search works from Google

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Writing by Brick Marketing in Search Engines

How Google Search Algorithm Works

Google’s Quality Rating Guidelines

Targeting Longtail Keyword Phrases:

Target Only 1 to 3 Key Phrases on a Page:

Optimize Your Page Titles And Permalink:

Use SEO Plugins To your Advantage:

Optimize Internal Links Within Your Website:

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My Google AdWords Keywords Search Volume Adsense Breakdown

So the Question…How Many Targeted Google AdWords Keywords do I Need?

Link Building Strategies for Your Site

Part of My Advanced Link Building Strategy – Buy Aged Domains

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Take The Pain Out of Article Marketing

Use Google for Article Marketing

Story Telling Works for Article Marketing

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Welcome to Deep Link Tips and Tricks

Google Keywords Research is Knowledge

This is Why the Google Keywords Research is so Important

Summary: