Understanding Searcher Intent Keywords

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GOOGLE KEYWORD RESEARCH to Stay Ahead of the Competition

Using Free Keyword Research for Searcher Intent Keywords

searcher intent keywordsMost site developers have heard of keyword research and have a basic understanding of the importance of a keyword strategy and effective SEO. But many do not realize it is equally important to understand searcher intent keywords when doing research. Even more, do not realize you need to perform keyword intent research along with your regular research.

What are Searcher Intent Keywords?

A Semantic search seeks to improve search accuracy by understanding searcher intent keywords and the contextual meaning of expert terms as they appear in the searchable data space, whether on the Web or within a closed network system, to generate more relevant results for the user.

Searcher intent for the Web refers to what is going on in the searcher’s mind as they search the Internet. As they perform a free keyword search, their user intent develops and they start to use long tail words also known as searcher intent keywords that give us a hint or indication of the user intent. Do they want a product, a service, or information when they enter the searcher intent keywords? Are they using the powerful buyer intent keywords because they are ready to buy or do they still need more information when they enter the user intent keyword phrase.

Your goal is to bring a qualified, relevant keyword searcher to your site with the proper intent. If you have products for sale, you need a customer that is ready to buy and want to optimize buyer intent terms. If you supply information then you need to have information and the right information available for them or they will bounce. The terms you decide on after performing keyword intent research needs to be part of the theme (idea) of the article.

When Performing Keyword Intent Research We Need to Look For..

  • What words are they likely to use? Do the keywords they use give you searcher intent indications.
  • What order are keywords in when searcher does search queries by intent? It is best to use them exactly as found in your keyword intent research.
  • What if the order doesn’t work well?  Sentence flow is more important, so break up the phrase if needed but use all main words to maintain query intent.
  • How do you put yourself into the searcher thoughts? We all have been searchers on the Google, which Google’s keyword phrase would you use to find your site.

The key to successfully finding searcher intent keywords is to keep your eyes open during your regular keyword research. Look for terms that help determine exactly what people want when searching for what you provide. Many of these keywords are going to be 3 to 4 word phrases with lower search volume.

As you can see, keeping the searcher intent in mind when doing keyword intent research, it will make your keyword research and SEO more effective and lead to long-term SEO success. Matching what your website supplies to what your searcher wants or needs is the key to creating search results that are a successful fit for both parties.

Finding Relevant Search Intent Keywords is as Simple as a Click

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Copyright 2013 Google Keyword Research Tool and Searcher Intent Keywords

 

PLEASE feel free to post a relevant comment or question below about searcher intent keywords. I will be delighted to help you with any question I can……JOHN

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