Google Keywords Research | Learning knowledge and putting it to work |

Google Keywords Research is Knowledge

From Your Google Keywords Research You Will Learn:

The popularity of your niche
The search volume of your product
Knowledge about your target market
Knowledge about popular brands
Names of brand names
Knowledge about the problems your customers have
What the buyer or money keywords are

This is Why the Google Keywords Research is so Important

Targeted Google keywords are very important in marketing because they show the web marketer what people want.This kind of information is important and worth a lot to a experienced web marketer. I suggest you read any article you see about key words research. Become a targeted Google Keywords Research tool expert.

Keywords provides an insight into…

Consumer Desires and Wants.
Google Keywords Research Popularity and Search Volume.

Google keyword research popularity and search volume sound a lot alike but are two different search terms. You need to know what phrases people usually type in but it is also very important to know which phrases are the most popular.

Google Keywords Research Volume Counts – Are They Accurate?

One of the most common questions regarding Google keywords research numbers is just how accurate are they. It is confusing because different search engines show different search volume counts for the same keyword phrase.

One thing you need to make sure you are doing is comparing apples to apples. Are the search volumes for broad, exact or phrase being compared to the same category of broad, exact or phrase.

Google recently put out an article in which it stated “that a quarter of daily researches on Google are made up of entirely new keywords!” This means that new Google keywords research terms are being added everyday.

The thing to keep in mind is most Keyword Research Tools base their keyword research volume data on a small sample of the actual searches that take place. Because of this formula, it is hard to know the exact number or accurate number of searches done for any keyword.

The most popular tool is the Google research engine. The Google keyword search tool is the best source for obtaining keyword research estimates. There are keyword research experts who suggest that Google does not provide accurate estimates because they want website owners to pay for their AdWords services. But like a lot of things Google does, no one knows for sure. We suggest you use the Google keywords research tool that the AdWords customers use. This is the most accurate Google research tool.

So the Google keywords research volume numbers are simply rough estimates When you do any Google keywords research for an AdSense site, treat the volume data as rough numbers when picking a set of suitable keywords. I like to have three “exact match Google keywords research words” per page. They need to have a minimum of 18,500 exact matches when I am working the USA local market. I.e. main key word with a 8,500 exact match and two secondary keywords that add up to 10,000 or more exact match.

Test keywords to see if you get any traffic…….

One way to do this is by setting up a test Google AdWords campaign for your Google keywords research terms. Run the campaign for a few days to see the actual impressions for each targeted keyword research phrase or long tail keyword. Low impression rates might just be telling you that not many people are using that Google keyword research phrase.

With a quarter of daily searches on Google being “new” keyword phrases – this means that all the new keywords may not be found by some search engines. With a AdWords campaign you can build keyword demand.

Keyword Result Demand

The “keyword search popularity” is thought of as the demand for the market. So, if we know the demand from our Google research, wouldn’t it be nice to know the supply for the market? The term “best espresso machine” has a exact reading of 3,600 monthly searches. That is the amount of searches or demand being generated. If you are not familiar with the filters for Google AdWord exact match, don’t worry as that is covered in up and coming post called Keyword Tools – Proper Use.

Keyword Result Supply

The way many people try to measure the supply is to look at the number of webpages that show up in the keyword search. If you look at the keyword phrase “best espresso machine”, on a Google keyword search it shows over 7.9 million results for that keyword phrase. This is considered a medium supply. Problem is this information doesn’t mean much. That number is the count of all the websites and pages that have that keyword listed on it somewhere. It is not the number of sites that are trying to rank for that keyword with keyword optimization. Don’t use this information!

Keyword Demand and Supply

On-line marketers are always looking for profitable niche markets using Keyword Demand and Supply. A profitable niche market if…………………

Demand: A particular keyword phrase has high Google keyword search volume popularity and high CPC dollar volume. Make sure your Google Adwords search tool is set on the “exact” word search setting. If it has a high cost per click (CPC) then keyword has high demand.

Supply: Actually, you don’t care about the number of sites or pages that have that keyword in their content somewhere. What we care about is, can we get on the first page and rank in the top five. You will learn to examine the top 10 sites ranking for our primary keyword. We won’t go into that right yet. Keep studying this information to see how we check this out using a free SEO Analysis tool.

Caution: Check the keyword phrase for AdWords CPC. You need to use common sense and find the keywords that marketers are willing to pay for. The more they pay, the more they are making.

In most niches there are some low quality sites or sites that have inadequate or low SEO.There is no software that I know of that can read and judge the quality of a site’s content but there is a very good one for rating the SEO strength of a site which we go through later. The stronger SEO sites are targeting the keyword and the weaker SEO sites may just have a ranking page which you can knock off the first page. As we progress we will discuss a free software that performs a website SEO analysis.

Summary:

As part of good a Google keyword research and development for your niche, you need to perform the right type Google keywords research. Once you know the search volume and the AdWords profitability, then check the competition for SEO strength.