Either you are creating a website or you have one that is not performing as well as you wished. Does this describe your site? You need to have key elements for a great website that work well with visitors and search engines as well.
A mistake website marketers make is to develop a site that is about what they want rather than catering to what their visitors need. So start out by putting yourself in your potential customer’s shoes. Are you providing them with all of the information they need to make a comfortable decision to buy your products or services?
It is a know fact that 90% of all websites in the world are not following Google SEO guidelines for Google search engine optimization properly. Many find that new sites, with recently updated regular content and proper SEO structure will get their site up through the ranks quickly and soon find themselves on the first page. Most of those marketers invested in a proper WordPress SEO Tool (SEOPressor) and were not disappointed because it suggests the elements of an effective website. But no matter which tool you pick you must keep producing relevant content.
Some Of the Important Elements for a Great Website
Post Your Price
Don’t be afraid to list your price because you are afraid your competitors will find out how much you charge customers. If competitors are really interested in what you charge, they would just ask you.
Your prices may be higher than other competitors. If so, you need to explain why your products and/or services cost as much as they do. Make sure you explain the added value that you are offering and make sure you have exceptional customer service.
Many customers don’t rely only on price as long as they know they are getting a quality product backed up by a money-back guarantee and great customer service. Sometimes having the cheapest price can actually work against you, as people might wonder about your expertise or the quality of your products. Remember, when people are done researching and ready to buy online, they want all the information, like price, right there. If they don’t find it, they click off and go somewhere else.
Develop Social Media Interaction
In the past, social media such as Facebook, Twitter and YouTube were not one of the key elements of a good website or even affected your website ranking in search engines. But that was then and this is now. Search engines are paying closer attention to the elements for a great website and how much customers interact with your social media networks. The more visitors, who make a comment, click a “like”, share or respond to your posts the better for your ranking.
Today social media can work both as a medium that supports your search results and as an alternate to traffic if Google should fail your site. The more social channels you have in Social Media, the better. Work on getting a dominate presence on facebook, twitter, pinterest, linkedin and other sites. This can be a element for a effective website and insurance against a Google Slap.
Post a Frequently Asked Questions Page
In today’s market, people visit websites and simply skim through the information, instead of reading word for word. Visitors are at your website looking for answers to questions, so make it easy for them. Major elements for a great website are visitor comments and a list of frequently asked questions. Make sure you answer the questions that will allow them to make an informed decision to buy your products and services.
An Important Element for Your Website is Credibility
Proving and proving your credibility online should be your top priority because many customers are cautious when it comes to dealing with online businesses. Credibility and trust are important elements for a great website. Some good ways to show your visitors you are reliable and trustworthy include:
• Testimonials and comments from happy customers;
• Examples of problems your product/service has solved;
• Any awards your business has received;
• Money-back guarantee, the longer the better;
• Your memberships to reputable associations;
• Details of media appearances or articles on radio, print, online, etc.
Keywords Research and Proper Use
This is one area that is mainly for the search engines. Make sure you research keywords and keyword phrases people might be using to find your business and then use them in your website correctly:
• Title (SEO title tag);
• Headings( H1, H2, H3);
• Copy (Web Content);
• Page URL (Website address);
• Alt tags (image tags);
• Navigation bar (Menu);
• Meta description (creative description);
Even if you are not sure or familiar with some of these items — click the links provide for more info — include them in all of the important PAGES as key elements for a great website.
There are many tools that can help you research keywords. Some of these include: Google Keyword Search Tool, Wordtracker or Webfire.
Elements of Web Page Design
Blogs for a Great Website
Having a blog still is an important tool that is used by website marketers. They are considered powerful elements for a great website because they allow you to easily post news, any specials, tips, thoughts and tricks for your business niche. If you install the blog as part of your website, it allows you to offer fresh content and customer interaction, which search engines look for as elements for a great website. Some of my clients have their blogs hosted externally, which they use to establish backlinks to the main site. The main players for external blogs are Blogger.com and WordPress.
You don’t need an expensive web developer to set up a simple blog for you. Both Blogger and WordPress have easy step-by-step instructions, to take you through the set-up process. There is also plenty of online help with YouTube videos that show you how to make the most of blogging.
Contact Page Details
Other elements for a great website is available customer contact. Be sure to include your contact details in as many places on your website as possible. Many visitors will arrive at your website via your homepage, so have your information there. At the bottom of each page that is linked to a special “Contact Us” page.
A contact area should have your phone number, fax number, street address, postal address, e-mail address, contact form, Skype name, social networks and any other way, you want your customers to get in touch with you. Creditably is one of the most important elements for a great website. You want to make it easy for your customer to communicate with you.
Creating a great site does not need to be a difficult experience if you do some research and know what your potential customers are looking for. Spend some time on forums and use your keyword research to find out their needs. Once you a good idea of what they are looking for, it’s a matter of providing it to them and making sure you have all the elements for a great website.
Start out simple with a smaller niche. As your traffic grows tweak and add to your website content making sure you have maintained the key elements for a great website. To monitor your progress check with Google Web Master Tools.
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