Website Content Writing

You’re writing an website content article about “how to buy wine.” You use that phrase “how to buy wine” a few times in the website content. But within the page, the mistake many people make is they do not use actual words that go well with that main keyword phrase. These are called “expert words.” They might be words like Beringer wine, or something like chilling wine, cork screws or aging wine. They might be just other words that the average person doesn’t think of as standard words but words someone that knows about wine would use.

Google looks for these ”expert words” in your website content.

You just can’t keyword load a page. “It has to be what a human will find relevant in the website content”. Your web content writing has to be able to help or solve a problem.

When Google is performing it’s crawl, it is looking at your website content. It also takes and keeps a snapshot of the trusted website content on the entire Internet for your keyword. Google looks at your home webpage as well as other website content pages on your website. Google is looking to see if you have the proper keyword but is also checking those expert words that a person who obviously knows about “wine” would use in the website content. And if you lack those words, you’re just repeating the words “wine, wine, wine” trying to influence your rankings – Google is going to know and is not going to rate your website content writing well.

Google SEO Optimization is changing. The old strategies of ranking by keyword density in website content is gone or it is nearing at its end.

Another SEO strategy used with the old strategies of SEO is where you must get inbound links with the correct anchor text from relevant sites. That SEO strategy is not a big factor anymore because  of what the search engines are looking for – everybody today is talking about “anchor text, anchor text,” you know, get inbound links and internal links using the anchor text that you want to rank for.

The problem is most people naturally linking to you don’t know or care what anchor text you would like them to use. Everyone could use something different. So if you have a bunch of the same anchor text linked to your website content, does it look natural? Google probably doesn’t think so. Mix it up a bit.

The biggest website content key that you can do is use proper anchor text within your site. Your anchor text internal links must be your primary keywords and used naturally in your website content writing.

People in general use Google to find free information. It just makes sense to me that Google wants sites that are well structured like encyclopedias in a way (like Wikipedia). The Siloed Structure  layout works well for this style of linking.

But the bottom line is that if you create your website content for humans (visitors) and it has a good, genuine quality, you’re going to pass the human review process and survive in Google.

Spend more time creating a quality site as opposed to creating  a lot of sites and pushing it off with only a few articles. If you put more time into the actual site and make it bigger, it puts you in the top 1% to 2% just like that (I’ve found this in my own experience). Most people just seem to have a block in their head of 25 pages in their website and that’s it. Honestly, when you put up a 100-page website and you pretty much give it a little bit of time, and as long as they’re quality pages, your there to stay. So keep adding good website content.

The quality websites are going to survive. Have good, quality website content with a solid Silo Structure – that designed to keeping everything categorized. You never want the search engines to be confused. Keep your internal linking simple. You will pass your Google test. Then once you pass, it rises you to the top relatively quickly especially for a long-tail search terms.

Your Website Content Writing Keys for Google Success

• The meta title must have your primary keyword. Preferably the first word in the title because Google looks at the title to determine what you site is about. Google reads from left to right.
• Offer quality and a healthy amount of website content that reads naturally for humans. Write it first for a humans and then go back to inject your keywords where they work well. A 500 word main page needs around 5 – 10 Google keywords. Don’t write spammy keyword stuffed pages. You can write it yourself or pay for a article through a PLR program like Blogging Underground. I suggest you flesh out the PLR and add quality to the articles that will be listed on your site. A cut and paste from multiple PLR’s works well.
• Minimum 500 words to a page. 250 is best minimum for posts.
• Use the primary keyword in the beginning of first sentence or someplace in the first sentence. Also once in the last paragraph.Sprinkle the rest of primary and secondary keywords through out entire website content. Use your “Relatively Easy” rated keywords within the website content and as titles.Throw in a few of the difficult rated keywords also in the web content. These will make you look like more of an expert. Add these keywords to your meta keywords section because you never know. Keep meta keywords limited to 8.
• Keyword density at 1% – 2%. Don’t get hung up on this. Keep it natural first.
• Meta Description should contain your primary keyword. Try to have towards the beginning. Make it descriptive.
• Proper headings, H1, H2, H3 tags, title tags, Alt tags with targeted keywords, sections and internal flow links
• Build Pages Not Post on WordPress. Have 1- 5 Pages that target your high traffic keywords with minimum of 10 posts supporting the pages.
• Quality Backlinks. If done right you don’t need a million links like many suggest. I have found 20 to 25 quality links gets me moving up. Then continue to add to stay ahead of the competition.
• On your primary pages have at least one outbound link. If multiple links add a Resource section at the bottom of page to list URL’s. On posts try to get outbound links on at least half of the articles.
• For Google success, Google SEO Optimization needs to be a big part of your site that directs every step of your web development and marketing process. More on that coming up.

Keys to site structure for Google Success ranking

• The less advertising the better. I wait until Google indexes the site and I start moving up. Does no good to load down your page with ads until you get to the front page. Can always add more later.
• Have web content value above the fold, not advertisements.
• Each page and post website content should be very different, not just another variation of the same keyword.
• Start to use keywords early and often naturally in your website  content writing and titles.
• Put your main most important articles on pages and then announce them with your posts. Mike Lieber’s Blogging Underground PAGES Not POSTS.

Google Note: If you are a Adsense publisher they want you to load your page with ads, Panda does not like that! The Adsense team and the Panda team seem to have a communication problem. Even the team at Adsense is confused about the Panda. Leave it to Google to be so secretive they don’t even tell each others what departments are up to. If you add Adsense ads do so slowly and monitor your ranking.

Navigational Flow and Menu Structure

Using the Google keywords that you identified earlier during your initial Google keywords research, you can make some decisions on the ideal structure of your website and the navigational flow. The other exact match Google keywords with the “Relatively Easy” rating become your page titles.

When planning the flow of a site, the first thing is to categorize items or your page titles into logical areas. Basically you need to build a flow chart on paper starting with your static home/index page with your primary keyword at the top. Your static home page should connect to your other website content  pages through links in your articles and your page menu. Your other website content pages will be written around your medium volume secondary keywords. A announcement post is written for the other pages as support using your low volume related keywords. Recommend you look into Pages Not Posts before you build your site. The Pages Not Posts almost guarantees Google Success

 

Website Content Tip: Group your keywords by similar words in the phrase. I.e. Primary keyword which is “website content” with a search volume of 1,000 and the secondary keyword is  ”website content writer” with a search volume of 880 and the keyword is “website content writing” with a search volume of 320. Your primary keyword has to have good density but also include your secondary keywords in your web content. The common words in the keywords is website content which is your primary keyword. SEO Consultants will write a article for primary keyword. Then use the secondary keyword article as support for the primary keyword page. You could rank for all three.

Click to check out the next step SEO Optimization to Kick SEO into High Gear

Resources:

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Free SEO Article thought pattern

Another resource is a sight that offers free Latent Semantic Indexing. You can discover words and phrases that should be in your website content for your keyword.

Copyright 2011 Google Keyword Research Tool and Website Content