Welcome to Keyword Tools
Proper Use of Keyword Tools
We have said this before but it needs repeating. SEO Experts agree that when you use research keyword tools to pick a keyword phrase or word to market your business with, and it is wrong – you won’t make as much money! SEO Experts know a lot of sites are doomed in the beginning because the developer did a improper keyword search. This so important – you must use or know the proper filter settings on any keyword tools you use data from.
Can you LOSE money marketing yourself with the wrong Google keywords?
This would be a virtual certainty if you choose a generic or broad Google keyword. You need to make sure you have your keywords tool set on the “exact match” setting to get a more targeted Google keyword search. With the continued growth of the Internet you need to focus or target your efforts.
If you have a strong starting keyword list and are ready to do research go to the next post on Google Keyword Tools to learn the proper set-up
Getting to Know the Google Keyword Tools “Match Filters”
There are three keyword match settings: broad, exact and phrase. We will use examples to discuss the differences.
A generic “broad match” keyword tool term would be “shoes”. By using this broad match term, your competition would be huge when it comes to ranking for this term. Under this broad keyword you have terms like horse shoes, brake shoes, football shoes, track shoes, running shoes, etc. This term is just to broad to rank well.
It is difficult to have a high Google ranking, when using a “broad match” key word tool term.
The “exact” match keyword tools” setting.
A “exact match keyword tools” search will force you to focus or target your strongest niche which is a must in today’s market. There are too many sites out there to compete against, you must…focus…focus…target…target.
Looking at the shoes example, you would have more success on Google by trying to rank for a more targeted keyword niche such as shoe manufacture, shoe repair, ballerina shoes, hiking shoes, running shoes or therapeutic shoes than the broad term “shoes”
If your website shows up every time someone searches for any of the things that you don’t sell, chances are, someone is going to click on your website and click right off. Google now tracks the bounce rate which is not good if it is high.
For retailers and other businesses, the best SEO Google advice would be to learn how to use keyword tools to choose the right Google keywords for your actual business, product or niche and not just for high search traffic.
Set Proper Filter Settings for Useful Information
For accurate keyword analysis you need to set the proper filter settings for the keyword tool. Your SEO Google and site marketing will be easier if you get the right keywords right away from your keyword tools.
You need to find “targeted exact keywords” or “long tail key words” to market your site.
When looking at the results of your keyword tools research, you need to think of how real customers are thinking when they are doing a keyword search.
They aren’t going to just type “shoes” at all. This search would have way too many results for them. Rather, they’re going to type in something specific like “trail running shoes” or “football shoes”. They are trying to fill a need.
You need to take a close look at the kind of people who actually come to your store or site. Look at all of the different ways they might look for your product on the search engines. And that means maybe forgetting one-word or two-word keyword phrases all together.
The longer the phrase the searcher types into their keyword search tool the closer they are getting to actually buying or solving a problem. These we already know are “long tail or buyer keywords.” What I like to call the “MONEY WORDS”
There are lots of different ways that people tend to refer to the same thing. If you’re dealing in running shoes, people can search for “running gear”, “runners”, “nikes”, “sneakers“ or any number of other words.
Know one can be every thing to every one. You need to use your Google keyword tools to find the best words for your purposes or niche. The new Google keyword research tool is a multi-all in one power tool if set up-right.
Oh, and don’t forget that lots of people can end up spelling words
incorrectly. Just because people like to spell them as “footwares”,” nikeys” or “sneekars”, doesn’t mean you don’t want to do business with them.
For each keyword that you actually seriously consider, you should type them into a keyword tools search engine yourself to see what kind of results come up. Check out the competing sites with a visual quick look. Open the sites up and look at page titles for more keywords. Remember you are still doing research.
Here is a introduction video to Google Keyword Tools Adwords Search. I strongly suggest you use this research tool…
Later on we will use the URL search keyword tools that Traffic Travis supplies to find out what keywords your competition is using, and take a hint from them.
Ready to put to work your Google Keyword Tools | Proper Set-Up. Let’s find the best keywords for you.
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